Scottish Improvement Skills Workshop 3 Scottish Improvement Skills Full Programme Workshop 3 Participant slides

Housekeeping

Workshop 3 By the end of the workshop, you will have: identified opportunities to engage, sustain interest, share learning and celebrate success drafted a routine report on your improvement project planned other communications, taking into account a range of media options, and appropriate content and design for different audiences.

Workshop 3: Content Project review and achievements Purpose of communications Who to communicate with Key messages to communicate Routine reporting How to communicate Visual impact Planning and drafting communications

Projects: 3 things in common

Achievements What’s gone well? What are you most proud of? What have you learned as an individual? What have you learned as a team?

System of Profound Knowledge Deming 2000

Planning communication: why, who, what? By the end of this session you will be able to: Describe 3 overarching reasons for communications Identify the potential benefits of communications at the current stage in your improvement project List key content areas to consider for all communications on improvement projects Identify specific content required for a routine internal report Create a routine report drawing on standard project documents.

Planning communications Why? Who? What? How? When?

Planning communications Why? Who? What? How? When?

Purpose of communications Celebrating and sharing achievements Sustaining interest Engaging the right people Purpose of communications

Planning communications Why? Who? What? How? When?

RACI matrix: example 1 Pulmonary Rehabilitation Programme: Patient Education Materials John Sue Kiran Alex Lyn Anna Write material A R C I Arrange design and print Distribution to GP practices Data collection AR Data analysis Reporting

Pulmonary Rehabilitation Programme: stakeholders RACI matrix: example 2 Pulmonary Rehabilitation Programme: stakeholders Project team Unit Project sponsor (service manager) Line managers CHCP GPs CHCP Joint Management team Head, Quality & Safety (Board) Service users Other pulmonary rehab providers Plan R A C I Test Sustain Implementation Hold the gains Spread RC

Planning communications Why? Who? What? How? When?

Key features Why this project Changes Results Lessons learned Next steps

Routine reporting: framework Project aim Project stage/activity Measures Data Learning points Plan for next month

Project work: routine report Communications plan – complete for 1 or 2 routine reports Select one of these Draft report using the template provided Exchange reports and provide feedback.

Planning communication: why, who, what? 3 reasons for communication Stakeholder analysis 5 key content areas Routine reporting

Planning communication: how, when, who? Print and web based options Maximising visual impact When to communicate Who is responsible for the communication?

System of Profound Knowledge Deming 2000

Planning communications Why? Who? What? How? When?

How could you communicate? By the end of this session you will be able to: Identify opportunities to engage, sustain interest, celebrate success and share achievements, drawing on different media Prepare a detailed communications plan for a range of stakeholders Select appropriate media and content

Improving the patient experience in ICU

Benefits of Twitter Professional networking Shared learning Debating Seeking advice Increasing your profile Access to relevant information in real time

IHI Twitter BBC https://mobile.twitter.com/TheIHI?p=s https://mobile.twitter.com/BBCScotlandNews?p=s

Networking, Sharing, Promoting @NHSScotland @jasonleitch @PAG1962 @EYCollaborative @NESoptometry @carolineslamb @girfec https://mobile.twitter.com/nhshem/status/638950773833994240/photo/1#nhshem

Twitter Clinic Create an account Follow Tweet # Hashtag Retweet Reply

Planning communications Who Why What When How Who

Visual Impact By the end of this session you will be able to use an appropriate visual approach in communications about your improvement project.

System of Profound Knowledge Deming 2000

Poster gallery Considering visual impact: What features of these posters are helpful? How would you improve them? What are the features of a good poster?

Planning communication: how, when, who? Print and web based media options Maximising visual impact When to communicate Who is responsible for the communication?

Sharing success: project work By the end of this session you will have drafted a communication to share your project success, including selecting appropriate media content visual approach

System of Profound Knowledge Deming 2000

Planning communications Who Why What When How Who

Project work: detailed planning Select one of the lines of your communications plan and work on one or more of the following: Draft text List and/or ‘storyboard’ visuals Create action plan Twitter clinic

Twitter Clinic Create an account Follow Tweet # Hashtag Retweet Reply

Project work: review Exchange and read each other’s draft/plans What works well? What ideas does this give you for your own project communications?

Workshop 3: Content Project review and achievements Purpose of communications Who to communicate with Key messages to communicate Routine reporting How to communicate Visual impact Planning and drafting communications

Workshop 3 Identify opportunities to engage, sustain interest, share learning and celebrate success Draft a routine report on your improvement project Plan other communications, taking into account a range of media options, and appropriate content and design for different audiences.

Certificate of Completion Next steps Certificate of Completion Online evaluation of the workshop Complete and send to us one completed project communication eg poster, report, video

Thank you

References and other resources Twitter tutorial for beginners https://www.youtube.com/watch?v=SBDYYGER5iM#t=253.400317