P12 (Dec-Jan) Point of Purchase Signage

Point of Purchase Signage – P12 (Dec-Jan) BP Credit Card Promotion Timing: December 7th, 2016- January 31st, 2017 Communication goal: Promotional offer is ending; drive consumers to apply for BP credit card New approved accounts will earn a $20 statement credit after first BP purchase within 60 days of opening a BP credit card account POP kits should be received by Dec 2, 2016. If not received, BP sites have been instructed to call GBS at 888-Help-U (1.888.274.3578), option 3, then 3, then 2. External Signage:

Point of Purchase Signage – P12 (Dec) BP Credit Card Promotion Pump POP placement diagram — All sites (Exceptions: New York, New Jersey, Connecticut, Massachusetts, Maine, New Hampshire and sites that cannot display the crind strips) Pump Signage:

Point of Purchase Signage – P12 (Dec) BP Credit Card Promotion Pump POP placement diagram — New York, New Jersey, Connecticut, Massachusetts, Maine, New Hampshire and sites that cannot display the crind strips (Excludes NYC) Pump Signage: *

Point of Purchase Signage – P12 (Dec) BP Credit Card Promotion-NYC only Pump POP placement diagram — New York City Only Pump Signage:

Point of Purchase Signage – P12 (Dec) Interior-Keep Up and New Consumer/Fleet Card display placement diagram – all sites New-BP Gasoline with Invigorate® Top Tier door decal

Point of Purchase Signage – P12 (Dec) Keep Up Materials received from P4 and P10 POP that should stay up Applies only to sites that received these materials Exterior Signage:

Point of Purchase Signage – P12 (Dec) Take Down Sheet Remove all signage shown below by Dec. 6th Applies only to sites that received these materials Exterior Signage:

Point of Purchase Signage – P12 (Dec) Take Down Sheet Remove all signage shown below by Dec. 6th Applies only to sites that received these materials Interior Signage:

Point of Purchase Signage – P12 (Dec) New Interior POP for BP Credit Cards Display items on Dec. 7th, 2016 Aisle violator-Optional element; call the GBS to order

Point of Purchase Signage – P10 (Oct) P12 Item Codes