eAutomation Specialty Partner Program Mike Rothwell, eA Director Mike Berryman, eA Product Mgr Colin Hughes, eA Sales Specialist

eA Specialty Partner Program Agenda What is eAutomation? eA Specialty Partner Program Overview Marketing programs Demo kit overview Q&A

What’s this ‘e’ in eAutomation? ethernet web enabled embedded control and visualization easy integration economical

Why is eAutomation important to us? Most profitable business segment Quickly Growing Business (30% Growth) Recurring Revenue Model OEM-based business Difficult for customer to switch after design-in Enables Solution vs. Component Selling ‘Door Opener’ Product Line Open connectivity, something to sell to those AB customers! Unique Solution with embedded hardware and software

Why is eAutomation important to you? Advantech is looking to invest in high quality, motivated eAutomation Partners to help us grow this business segment eAutomation solutions leads to many Value-Added and Turn-Key service opportunities Leading Edge Product Offering at affordable prices

eAutomation Product Overview ADAM I/O eA Platform & Software EDG & ADAM Comm. ADAM-4000 RS-485 Remote I/O ADAM-5000 RS-485/Ethernet Rack Controllers & I/O ADAM-6000 Embedded Ethernet Controllers & Remote I/O ADAM-8000 Fieldbus Controllers & I/O UNO-2000/3000 Fanless Embedded PC Platform Advantech Studio Web-Enabled HMI/SCADA Software WebLink / WebOIT KW SoftLogic Control High performance PC-Based Control Software Ethernet Data Gateway EDG-4xxx, ADAM-457x Serial to Ethernet Converters ADAM-65xx Comm. Ethernet Switches and Converters

eAutomation Architecture Evolution The Compression of the Automation Platform ERP HMI OIT Control

eAutomation Product Strategy Create cost effective software and embedded hardware bundles to create eAutomation platforms. +

eAutomation Product Strategy – Why? To enable selling of our ADAM I/O as a total eAutomation solution eAutomation + + =

eAutomation Solution Example WebOIT-642/KW ADAM-4000 I/O Win CE.Net AStudio Web HMI KW SoftLogic 8 AI 4 AO 8 DI 8 DO Total System List Price = $2010 (excludes development software) Total eA Partner Cost = $ 1415 (30% Margin @ List)

eA Specialty Partner Program Advantech’s Goal Strong sales growth in eAutomation Products Special focus on growth in ADAM I/O sales eA Specialty Partner Program (SPP) is part of our strategy to achieve these goals Achieve mutual success with eA Products through close cooperation

SPP– Key Elements Focus on select partners Support services Number of eA SPP members limited by region Protection for active registered accounts/projects Support services Priority access to AE team for project pre-sales support Sales training on eA products Technical certification programs available

SPP– Key Elements Access to eA Sales Specialist Colin Hughes available for on-site sales training, joint sales calls Schedule priority given to SPP members Preferential discount structure Deeper discounts on eA product lines ADAM 4000, 6000, 8000 = .6 multiplier vs. .75 ADAM 5000 = .5 multiplier vs. .75 UNO = .75 multiplier vs. .8

eAutomation Partner Discount Structure ADAM I/O eA Platform & Software EDG & ADAM Comm. ADAM-4000 RS-485 Remote I/O ADAM-5000 RS-485/Ethernet Rack Controllers & I/O ADAM-6000 Embedded Ethernet Controllers & Remote I/O ADAM-8000 Fieldbus Controllers & I/O UNO-2000/3000 Fanless Embedded PC Platform Advantech Studio Web-Enabled HMI/SCADA Software WebLink / WebOIT KW SoftLogic Control High performance PC-Based Control Software Ethernet Data Gateway EDG-4xxx, ADAM-457x Serial to Ethernet Converters ADAM-65xx Comm. Ethernet Switches and Converters 40% 30% 25% 50% 25% 25% 40% 25% 40% 25%

SPP– Key Elements Partner supports customer and products SPP to have trained eA product specialist on staff Essential for providing first-line support to sales and customers Backup support from Advantech eA team Demo equipment on hand SPP to have eA demo product on hand for sales, training, support use

SPP– Key Elements Sales planning & objectives Sales targets set for eA and ADAM products Included in eA SPP addendum to distributor contract Business plan strongly encouraged Review with Advantech Sales Management team (Karen or YY) and eAutomation Director (Mike R.)

eAutomation Mkt Programs Print Advertising (6x full-page/4-color ads in Control Engineering, and 5x full-page/4-color ads in Instrumentation & Automation News) Direct Mail (1 program p/quarter) eMarketing Programs (2 monthly programs p/month, plus special programs) eAutomation Solution Days Online Advertising (Banner ads, Listings under Thomas Register, Featured Products on AutomatinTechiees.com and Product Highlights on GlobalSpec.com) Public Relations (At least 1 Press Release p/month, plus application stories and white papers) Trade Shows (Multiple shows throughout the year. Upcoming shows are AM Expo, ISA Automation West) Literature (Master Catalog, Brochures, Posters) Monthly Product Training

Current Print Ads

Main Catalog and Brochures New eAutomation Master Product Catalog Industrial Networking Solutions Brochure eAutomation Controller and I/O Solutions Brochure PC-based Measurement and Automation Solutions Brochure

ADAM / eA All-in-One Demo Kit Dist Price $2995 (includes Astudio and KW development software) WebOIT-642/KW ADAM-5510/KW ADAM-4000 Modbus/RTU I/O ADAM-8000 Modbus/TCP I/O ADAM-6000 Modbus/TCP I/O

Thank you for your attention. Questions?