The 7 types of B2B copywriter

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Presentation transcript:

The 7 types of B2B copywriter SEO copywriter Conversion copywriter Creative copywriter Journalist copywriter Digital copywriter Explainer copywriter Technical copywriter

Play them to their strengths…

Across different formats… Keyword-stuffed filler articles and blogs DMs, eDMs, landing pages, long-form ads, sales letters Concepts, ads, web copy, branding, naming Blogs, articles, expert pieces, case studies, brand journalism Web copy, landing pages, apps, PPC, banners, social copy, microcopy White papers, ebooks, press releases, reports, blogs, articles, newsletters Technical web pages, manuals, datasheets, knowledge base articles, FAQs

At different funnel stages…

Build your dream team… Our SEO copywriter is …………………... Our conversion copywriter is …………..………… Our creative copywriter is …………..………… Our journalist copywriter is ……………………. Our digital copywriter is ………………………. Our explainer copywriter is …………………….. Our technical copywriter is …………………………

Thank you! Fiona Campbell-Howes Radix Communications Ltd +44 (0)1326 373592 fiona@radix-communications.com www.radix-communications.com