Packaging Understanding the principle of packaging What different forms of packaging are there? Is packaging wasteful?

To achieve these purposes in an economical and environmentally The Principle of Packaging Packaging is indispensable to modern society. It allows a multitude of goods to reach the consumer undamaged, in a hygienic condition and with important brand and product information. The main roles of packaging are: To contain To protect To preserve To provide convenience To inform consumers as well as to promote and display the products they contain…………..DIFFERENTIATION AND To achieve these purposes in an economical and environmentally Acceptable manner

The packaging industry is divided up into three areas of focus: 'Primary' (or 'Sales') packaging: is packaging which forms a sales unit for the user or final consumer, for example, a box containing soap powder 'Primary' 'Secondary' 'Secondary' (or 'Grouped') packaging: is that which contains a number of sales units, for example, a cardboard boxes containing a number of boxes of soap powder. 'Tertiary' 'Tertiary' (or 'Transport') packaging: is packaging that is used to group secondary packaging together to aid handling and transportation and prevent damage to the products, for example, the pallet and shrink wrap used to transport a number of cardboard boxes containing boxes of soap powder.

Retail products purchased on an impulsive basis depend heavily on packaging to communicate information and encourage a buy decision. Music CDs, perfume, and software are examples of this. An increasing number of products are purchased without the assistance from a store employee, magnifying the opportunity and impact of the package. Well-designed packages offer a promotional tool and convenience value to the user. This can result in another form of product differentiation. Packaging can offer after-purchase value to store the product, or be used for other uses. Razors that are packaged in travel cases are an example of this. Is Packaging Wasteful? If there were no packaging, food and other goods would be lost because of poor distribution, damage or lack of hygiene and insufficient information on product use. WHO (The world Health Organisation) has said that the food waste in underdeveloped parts of the world can be as high as 50%. This is due to the lack of infrastructure including proper packaging. In contrast food waste in developed countries is around 2-3%.

Understanding what Tetra Pak is? Task 1: Watch the Youtube clip. Whilst you watch the clip you are to create a mind map of all the key points as you watch it. You may want to watch it twice to do this well.  http://www.stpaulsdt.co.uk/gcse/graphics-1/tetra-pack Task 2:      Complete the quick quiz Task Three:     Find out the following: Why are Tetra Pak’s hard to recycle? How are they better or worse? Who invented the Tetra pak and when? Create a visual example of Tetra pak via a collage. You may want to start with this search that I have done for you: “What are the alternatives to using tetra Packs for packaging drinks”. Present your findings on one page. Print and place in your research folder.

Understanding what Tetra Pak is? How does a tetra Pack preserve the product inside it?  Including bright graphics  By having a firm base  By using a combination of materials to make the packaging  By having good use of foil to keep it cool Why do you think solvent free paints + inks are used in the manufacturing process of a tetra pack ?  To prevent the paint from smudging if it gets wet.  To prevent the packaging from harming the environment when it is disposed of  To prevent animals from eating it when it is disposed of What does the plastic layer enable the packaging to do?  Prevent any leaks  Keep it shiney and reflective  Keep the product fresh and keep it edable for longer  Stop animals from smelling the contents  To print the graphics onto The Tetra Packs are manufactured on production lines by machines. What is the main advantages of this? Select Three Choices  It is a quicker process than by hand which means it is cheaper for the manufacturer  It is more dangerous so only skilled workers can do it  Less workers are required so it means the packages can be made more cheaply  It is more accurate which means the packaging is a higher quality  It is expensive to set up What does the card/paper layer enable the packaging to do?  Prevent any leaks  Keep it shiney and reflective  Keep the product fresh and keep it edable for longer  Stop animals from smelling the contents  To print the graphics onto What does the Foil layer enable the packaging to do?  prevent any leaks  Keep it shiney and reflective  Keep the product fresh and keep it edable for longer  Stop animals from smelling the contents  To print the graphics onto

Blister pack Blister pack is a term for types of pre-formed plastic packaging used for small consumer goods, foods, electronics and for pharmaceuticals. The primary component of a blister pack is a cavity or pocket made from a thermoformed plastic (thermo plastic is re-heat able). The plastic used is called PVC (Polyvinyl Chloride). Its advantages as a material is that it is low cost and re-mouldable. This usually has a backing of paperboard or a seal of aluminium foil or plastic e.g. tablets.  Blister packs are useful for protecting the product against external factors such as humidity and contamination for extended periods of time.

We remember this as “Product Analysis” To create an Identity, you need to know:: Who you are? • What you do? • How you do it? • Where do you want to be in the future? e.g. “Welcome to our Apple family” Where? Who? What? We remember this as “Product Analysis” How? Why? Think about these questions when you analyse the product? Who is the target market? What are they selling? How does the Graphics attract the consumer? Could this be an emotional purchase?

Packaging Symbols The symbols opposite represent that the product inside has been tested to British and European safety standards. These symbols that are normally applied to non-food products such as electronic products or toys. However, they may still be applied to the packaging as a reference to the package itself being safe. The ‘Keep Britain Tidy’ symbol is regularly seen on packages in the UK. It is there to remind people to place their rubbish in a rubbish bin rather than dropping it on the floor. Sometimes the symbol is called the ‘be environmentally friendly’ symbol. not recommended for children under 3 yrs old, contains small items, danger of choking Created in 1988, when the Lion mark is displayed on a product it means that the manufacturer/retailer has agreed to the ‘British Toy and Hobby Associations’ Code of practice. It is a consumer symbol that represents the manufacturers promise to conform to all relevant safety information. copyright, not to be copied without permission from owner, prevents fraud, pirating, legal enforcement, NOT a trademark etc

Packaging Symbols ‘Keep Britain Tidy’. This symbol is regularly seen on packages in the UK. It is there to remind people to place their rubbish in a rubbish bin rather than dropping it on the floor. It is also aimed at making people aware that they have a responsibility to keep the environment around them tidy and litter free. Sometimes the symbol is called the ‘be environmentally friendly’ symbol These are internationally recognisable symbols for recycling: It is to remind the consumer of the potential recycling properties of the package he/she is about to throw away. It is aimed at encouraging the consumer to recycling packaging rather than throwing it into a general rubbish bin. British and European safety standards: The symbols opposite represent that the product inside has been tested to British and European safety standards. These symbols that are normally applied to non-food products such as electronic products or toys. However, they may still be applied to the packaging as a reference to the package itself being safe.

copyright, not to be copied without permission from owner, prevents fraud, pirating, legal enforcement, NOT a trademark etc not recommended for children under 3 yrs old, contains small items, danger of choking Created in 1988, when the Lion mark is displayed on a product it means that the manufacturer/retailer has agreed to the ‘British Toy and Hobby Associations’ Code of practice. It is a consumer symbol that represents the manufacturers promise to conform to all relevant safety information.