Alberto Alessi Yr 11 Mock GCSE revision: lesson 3 Learning objectives: Who is Alberto Alessi? What has Alessi been recognised for? What is Anthropomorphism?

Alberto As the eldest son of Carlo Alessi, he represents the third generation of the Alessi family, and officially joined the company in 1970 “Alessi products are still considered as being handicraft items made with the aid of machines: by this I mean that, even though we rely on contemporary, industrial technology and processing equipment, at depth our practice - the one I believe we ought to stick to, our inherent attitude is still rooted in a handicraft culture”. Anthropomorphism: the representation of objects as having human form or traits

Be tempted by MARTI GUIXE’s world The Link to the exam Firework safety for children Key words For Alessi, the famous Catalan designer creates a collection of fun and practical objects. Those poetic creations are to be considered as communicating tools: baskets and clocks also used as boards on which you can write your own messages! Be tempted by MARTI GUIXE’s world Anthropomorphism Communicating Fun

“Product / Situation Analysis” Analyse the situation and the field that you are going into. Who – What – Where – When – How - Why Where? Who? What? We remember this as “Product / Situation Analysis” How? Why? https://www.youtube.com/watch?v=WuaXp4wXnyo&safe=active https://www.youtube.com/watch?v=H-WIAmMWqPU https://www.youtube.com/watch?v=1Z5L6BX8t8Q

How does this link to Alessi and Anthropomorphism?