Destination Assessment Chapter 3 Destination Assessment Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

Resources Family & friends Professional colleagues Meeting Industry organizations NTOs & CVBs Destination marketers Hotel Reps & Hotel Marketing Consortia DMCs & PCOs Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

Destination Trade Shows Organized by industry organizations and destination marketers One-stop shopping for destinations and support services Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

Research National Tourist Board for a country Convention & Visitor Bureau for city Traditionally an impartial source Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

Research Hotel Chains Hotel Marketing Consortia Domestic representatives can help with international locations either directly or with a referral Hotel Marketing Consortia Represent independent hotels & groups of hotels and also have domestic agents for international properties Bias toward their properties Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

SELECTION CRITERIA FOR DMC / PCO - Seek recommendations and testimonials - Interview candidate DMCs/PCOs - Ask for a comprehensive proposal - Ensure that the candidate has an adequate staff, are professional and fluent in your language. - Determine DMC staff allocation. - Ascertain whether the candidate has good rapport with hotel and good contacts - Assess the candidate's liability insurance and staff training in handling emergency situations. Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

Selection Criteria Destination Selection Facility Selection Hotel Halls & Auditoriums Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

Technology Tools Computer-generated graphics Multi-media presentation Interactive response systems High-speed internet & Wi-Fi Name badge with RFID Web conferencing Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

Audiovisuals Abroad Shipping equipment vs. renting on-site Variations in standards & electricity Room obstructions & line of sight Production Media NTSC, PAL, SECAM DVDs may be locked with a regional code Language differences could be a problem Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved