You Eat What You Touch Visual Rhetoric By Makayla Poynter

Background Information LifeBuoy is a company that’s #1 selling germ protective soap and bringing better hygiene to billions around the world This ad was a winner in the Cannes Lion 2008 Advertisement Festival

What is the Purpose? The purpose of this ad is to convince people to wash their hands before handling food, preferably with Lifebuoy’s line of hand soaps.

Who is the Intended Audience? The audience is everyone. No one should eat without washing their hands.

What is the Focus? The focal point of this image is the cat. It is rolled up like a pastry to emphasize the fact that we should wash our hands so the germs that come from pets and animals don’t contaminate the things we eat.

Symbolism? The cat symbolizes the food that has been contaminated from germs on unwashed hands.

Ethos? The ethical appeal is LifeBuoy’s Logo at the top right of the picture.

Logos? People obviously don’t want to eat dirty food so this shows them the reality of not washing their hands.

Pathos? This image evokes a feeling of disgust. Imagining your food being as dirty as an animal or actually being an animal is disturbing.

Bibliography Lifebuoy. Advertisement. www.lifebouy.com. 7 Sept. 2013.