Reach of News media & Social networking (4 wks)

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Presentation transcript:

Reach of News media & Social networking (4 wks)

In 4 weeks, news media reaches 16.6m Aged 14+ Sources: emmaTM, 12 months to December 2016. Readership based on last four weeks. Survey conducted by Ipsos MediaCT, people 14+, Nielsen Digital Ratings Monthly, 11 months to December 2016. Visited based on last four weeks.

News media adds 10% more reach to Social media Sources: emmaTM, 12 months to December 2016. Readership based on last four weeks. Survey conducted by Ipsos MediaCT, people 14+, Nielsen Digital Ratings Monthly, 11 months to December 2016. Visited based on last four weeks.

News media gives incremental reach across targets Sources: emmaTM, 12 months to December 2016. Readership based on last four weeks. Survey conducted by Ipsos MediaCT, people 14+, Nielsen Digital Ratings Monthly, 11 months to December 2016. Visited based on last four weeks.

News media only readers spend 23% more on Groceries Sources: emmaTM, 12 months to December 2016. Readership based on last four weeks. Survey conducted by Ipsos MediaCT, people 14+, Nielsen Digital Ratings Monthly, 11 months to December 2016. Visited based on last four weeks.

Top 20% spenders where News media adds reach News media only INDEXES higher than Social only Social only INDEX matches News media only Education Fees Books Vehicle Maintenance Children's & Infants' Footwear & Clothing Fuel Women's Footwear & Clothing Meals In Restaurants, Hotels, Clubs And Related Recreational, Leisure & Sporting Equipment & Fees (Inc. Toys) Child Care Services Landline & Mobile Phone Charges Dwelling Repairs & Maintenance Garden & Hardware Household Services Cigarettes & Tobacco Pet & Animals Travel insurance Fish & Seafood Health & Medical Footwear Holiday & Airfares Sources: emmaTM, 12 months to December 2016. Readership based on last four weeks. Survey conducted by Ipsos MediaCT, people 14+, Nielsen Digital Ratings Monthly, 11 months to December 2016. Visited based on last four weeks.

News media adds reach across Activities last month News media only reach > Social only News media only reach > Social only even across Social media strengths Go to a Horse Racetrack / Race Meeting Play a Poker Machine (18+) Place a Bet at a Tab (18+) Go to An Rsl, Sporting or Other Club Buy a Lottery / Lotto Ticket or Scratchie Go to a Casino (18+) Place a Bet Online (18+) Go to a Professional Sports Match / Event Go to church or other place of worship Go to Live Theatre Performance Do Some Gardening Go to The Ballet / Opera / Classical Performance Work on a Car at Home Go Shopping at a Hardware Store Used Taxi Go to An Art Exhibition, Gallery or Museum Play a Musical Instrument Go to a Rock / Pop / Jazz Music Concert or Performance Go to a Nightclub Do Yoga or Pilates Go Shopping at a Music / DVD / Video Game Store Used Bicycle Buy Something Online Used Tram Sources: emmaTM, 12 months to December 2016. Readership based on last four weeks. Survey conducted by Ipsos MediaCT, people 14+, Nielsen Digital Ratings Monthly, 11 months to December 2016. Visited based on last four weeks.