Seattle SPJ/ONA || 13 February

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Presentation transcript:

Seattle SPJ/ONA || 13 February 2012 @kegill Twitter For Reporters Seattle SPJ/ONA || 13 February 2012 @kegill

https://twitter.com/#!/heidimiller/status/168099346594795520

https://twitter.com/#!/pschiendelman/status/168118686501191680

https://twitter.com/#!/yelvington/status/168123561574268928

https://twitter.com/#!/yelvington/status/168124234885902336

https://twitter.com/#!/digiphile/status/168124904728829952

https://twitter.com/#!/moniguzman/status/168166023906861056

https://twitter.com/#!/JimMacMillan/status/168134077021560833

1. Tweet More Understand the rules of your newsroom http://www.businessweek.com/technology/complicating-twitter-and-journalism-11082011.html Recognize that your personal “brand” may be more important to you (long term) than the brand of your news organization

2. Be conversational Talk to people (but remember you are publishing with every statement) Ask questions (in general or directly) “Be yourself”

Develop stories Crowdsourcing: ask community for ideas or information If you ask someone a question in email or in person, figure out how to ask the question publicly on Twitter (or FB)

Develop relationships Ask who to follow Follow opinion leaders on your beat Follow public officials on your beat Follow other journalists on your beat Then talk to them. ;-)

3. Listen What, exactly does this mean?

#hashtags may be more important than individuals

Tools To Monitor #hashtags HootSuite.com (iPhone app) Nearbytweets.com Topsy.com Trendistic.com TweetDeck Twitter Search

HootSuite : GeoLocation 25 km

Topsy : email, RSS

Hootsuite Geolocation

Breaking News Storify CoverItLive ScribbleLive Embed individual tweets or a group of tweets into a story using QuoteURL or Blackbird Pie.

Verify! Verify! Verify!

Other Tools Twitter Lists Paper.li Directories: twellow.com muckrack.com dev.twitter.com/media/newsrooms Twitter -> email: twe.pe

Resources Twitter tips for journalists, Steve Buttry How should journalists use social media, Nick Kristoff http://stevebuttry.wordpress.com/2011/08/19/updated-and-expanded-twitter-tips-for-journalists/