Aim: What is audience profiling? Do Now: What is a target market and which target market do you belong to?

Which do you prefer?

Audience Profiling Audience Profiling is a task all companies need to perform when creating a new product to launch into the market When defining an audience, factors that must be considered include: WHY DO YOU THINK MEDIA COMPANIES NEED TO KNOW THIS INFORMATION? Age, Gender, Race and Sexuality Education Occupation Annual Income Disposable Income Current Lifestyle or Desired Lifestyle Culture Media Interests Buying Habits Loyalty to Brands

WHY DO YOU THINK MEDIA COMPANIES NEED TO KNOW THIS INFORMATION? Audience Profiling Audience Profiling: When defining an audience, factors that must be considered include: WHY DO YOU THINK MEDIA COMPANIES NEED TO KNOW THIS INFORMATION? Age, Gender, Race and Sexuality Occupation Disposable Income Current Lifestyle or Desired Lifestyle Media Interests Buying Habits

Demographics Population or consumer statistics regarding socioeconomic factors: age income sex occupation education family size Advertisers often define their target market in terms of demographics; Thus, demographics are a very important aspect of planning in matching the product with the market.

Demographics Population or consumer statistics regarding socioeconomic factors: Advertisers often define their target market in terms of demographics; Thus, _______________ are a very important aspect of planning in matching the __________ with the___________.

Psychographics This is a way of describing an audience by looking at their behaviour and personality traits. Psychographics labels a particular type of person and makes an assessment about their viewing and spending habits These include people's lifestyles and behaviors — where they like to vacation, the kinds of interests they have, the values they hold, and how they behave. WHO ARE YOU?

Psychographics This is a way of _________________ an audience by _____________ at their behaviour and _____________traits. Psychographics _____________ a particular type of person and makes an assessment about their viewing and spending habits These include people's ______________ and ______________ — where they like to vacation, the kinds of interests they have, the values they hold, and how they behave. WHO ARE YOU?

NOW IT’S YOUR TURN! You are going to produce your own Target Audience Profile. You need to consider demographics and Psychographics, lifestyle and the brands your audience will identify with (potential advertisers).

Aim: What is audience profiling? Do Now: Define audience profiling? What factors are considered? What is the difference between demographics and psychographics? What is another name for psychographics? What traits can be looked at in psychographics?

HW: Finish project – be prepared to present and hand in tomorrow. NOW IT’S YOUR TURN! You are going to produce your own Target Audience Profile. You need to consider demographics and Psychographics, lifestyle and the brands your audience will identify with (potential advertisers). HW: Finish project – be prepared to present and hand in tomorrow.