Who are we? Cycling lover Organizers of sporting events Cycling Project initiator Sports marketing specialists Road and mountain biking promoter Pro athletes.

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Presentation transcript:

Who are we? Cycling lover Organizers of sporting events Cycling Project initiator Sports marketing specialists Road and mountain biking promoter Pro athletes

Partners TV3 Group (TV3, TV6, TV8, Power Hit Radio,   tv3.lt, TV3 Play) Republic, the evening news, newspaper Leisure Weekly Media Traffic, ACM screens Lithuanian Cycling Federation Mountain biking (MTBF) sports federation Vilnius city municipality Healthy City, VŠĮ Cycling.lt Belmont, recreation and entertainment park Verkiai Regional Park Pavilniai Regional Park

PROJECTS (EVENTS) Lithuania Road Cup In 2011, three Cups, started over 800 participants. In 2012, three Cups, started already more than 1,000 participants. In 2013 it took place in five stages, involving more guests from Latvia, Estonia, Poland and Belarus. Live watching the events, was more than 8000 viewers. 2014 took place six Cup. In 2015 we had more than 2,200 participants 2016 is planned to connect another stage – in Klaipeda. Vilnius Grand Prix , started in 2014, 1000 participants. Jonava Road Cup , stage race. MTB lessons, 2013 -2014, 1000 participants.

The plans Events: Vilnius Grand Prix 2016, 2 stages, 21.05 / 09.03, - 4000 participants; Lithuania Road Cup 2016, 6 stages: Birstonas, Kaunas, Klaipeda, Siauliai, Vilnius, Nemunas ring more than 6000 participants. Jonava Road Cup , stage race – first time in Lithuania stage race for amateurs. Social project MTB mountain bike school (free lessons with coaching, Wednesdays, spring / summer / autumn in Vilnius

INVOLVING THE FULL CITY CYCLING FESTIVAL 2016, Vilnius Bike Tours, INVOLVING THE FULL CITY CYCLING FESTIVAL 2016, Vilnius

Vilnius Grand Prix 2016 - Bike Tours, INVOLVING a VILNIUS CITY We invite you to join! Vilnius Grand Prix 2016 - Bike Tours, INVOLVING a VILNIUS CITY BICYCLE TOURS IN VILNIUS SUMMER, AUTUMN (NEW SCHOOL more than 2,000 participants / 10, 000 audience/during the tour) Planned tours: Vilnius on 21 May. Vilnius 03 September.

#VilniusGrandPrix

Rouse the city! Vilnius Grand Prix 2016 - BICYCLE FESTIVAL VILNIUS GRAND PRIX INVOLVED: YOUR FAMILY YOUR SCHOOL YOUR FRIENDS YOUR COLLEAGUES YOUR NEIGHBOURS OUR ATHLETES TOWN GUESTS

i #VilniusGrandPrix

Planned Tours: Vilnius on 21 May. Vilnius 03 September PROGRAM (track, the start time): SPORT GROUP (long distance): 40 km, start 10:00 AMATEUR TV3 RIDE (businesses, family, MAXI team): 10 KM. start 12:30 SCHOOL START: 10 KM. start 14:00 Roller AND CHILDREN cycling:        Childrens cycling: 1 KM. 15:10        Roller events: 7 km. adults (200 m. for children) 15:10

ROUTE Vilnius streets track (Elite, businesses, family, MAXI TEAM) ROUTE Vilnius streets track (Elite, businesses, family, MAXI TEAM). Start near the White Bridge

ROUTE Roller ROUTE near the White Bridge

Rouse the city! Vilnius Grand Prix 2016 - BICYCLE FESTIVAL Communication: TV Outdoor advertising (stands, columns, screens) Press Radio Internet Social Media (Facebook advertising campaign, messages, contests) Schools Promo team

Communication MEDIA & PR Vilnius Grand Prix/I tour - 05.21 Media: Internet: 4 weeks before the event Outdoor advertising (stops / columns, ACM screens): 2-3 weeks before the event TV: 2 weeks before the event Radio: 2.5-3 weeks before the event Press: 3 weeks before the event Social: 4 weeks prior to the event (facebook profile advertising campaign, messages, contests) PR:   - Press releases   - After the event - video / photo galleries, participants' comments, messages, messages Communication in the schools (manodienynas.lt):   - Newsletters, messages for students: 5 weeks before the event POSM material in schools: - Posters, flyers Communication through companies (a database): - Newsletters, reports business: 5 weeks before the event

Pro Cycling LT #MasiniaiSportoRenginiai #VilniusGrandPrix

VILNIUS GRAND PRIX 2016 Rides: Mountains (MTB), tourism, city and roller skates

Rouse the city! Vilnius Grand Prix 2016 - BICYCLE FESTIVAL Sport group long distance (40 km) Short 3.3 km. track for all groups Corporation contest Competition between schools, involving students from Vilnius and surrounding areas schools Start at the White Bridge Special competitions for young participants: roller skates, balance bikes.

Become a sponsor! Supporter position / price Amount * / EUR Number of supporters support form Promotional package VILNIUS GRAND PRIX GENERAL SPONSOR (2 tours) 15000 (1) financial Radio, Internet, press, outdoor advertising, ACM screens, media traffic, social media, POSM materials, integration events * TV separate agreement Competition sponsor (sport, amateur, school, children, roller trails (1 tours) 5000 (5) Radio, print, Internet, outdoor advertising, ACM screens, media traffic, POS materials, integration events * TV separate agreement Maxi partner (1 tours) (3) 50% financial 50% prizes awarded/ service Print, online, outdoor advertising, ACM screens, POS material, media traffic, integration events * TV separate agreement Media partner Internet, social media, outdoor advertising, ACM screens, POS material, the integration event. Race tracks, competition sponsor 3000 (10) 40% financial, 60% prizes awarded/ Internet, social media, POS material, integration events, integration events

Become a sponsor! Position during the event (Separate agreement) 1. Sponsor's information, the contact material with the number of package participant. 2. Free participation of the sponsor team with the company's merchandise. 3. Sponsor's promotional merchandise in start / finish town (flag, tilt launch corridor). 4. Sponsor's promotional stand (tent) start in finish town, or other advertising structures. 5. The ability to sell its products at the venue. 6. Sponsor's name on participant numbers. 7. Heavy Sponsor's name on the winner's podium sheet, seen the TV footage, the press, etc. 8. The one amateur stage called the Sponsor's behalf. 9. Prizes will be presented on the sponsor. 10. Being able to watch the event start / finish area and organize a feast / event company VIP customers. 11. The possibility of using the event employees' team building - different teams competitions (together with athletes or separate start a few kilometers). 12. VIP area during the event sponsors with the municipalities where the competition takes place, the leaders

#VilniusGrandPrix

SPECIAL PROGRAM FOR Children and students (Schools, families, MAXI team).

Advertising positions in events? Sponsor's promotional merchandise In start / finish town (flag, tilt launch corridor)

Advertising positions in events Advertising positions in events? Sponsor's promotional merchandise start / finish town (flags, start corridor)

Advertising positions in event Advertising positions in event? Opportunities of sponsor's promotional merchandise (sponsored ad on the numbers)

Advertising positions in events Advertising positions in events? Sponsor's promotional merchandise sponsor’s activation, promotional products presentations

Advertising positions in events Advertising positions in events? Sponsor's promotional merchandise (promotional material, flyers splitting, tasting)

Activation zones Games, sports clubs area in the town of the event

#Mass Sports Events #Vilnius Grand Prix

CONTACTS more information for ideas discussed Deividas Vileniškis Pro Cycling Manager Tel. +370 670 00828 info@procycling.lt Inga Matkevičienė Pro Cycling marketing and communication manager Tel .: +370 618 81620 inga@procycling.lt Lukas Donelaitis Pro Cycling Project Manager Tel .: +370 600 88720 lukasdonelaitis@gmail.com www.procycling.lt