business opportunities How to create business opportunities in the corporate space for stylists www.IITTI.org 1
Patrick Chun www.IITTI.org 2
Patrick Chun "ET" www.IITTI.org 3
So you want corporate customers?! www.IITTI.org 4
What is the biggest issue? www.IITTI.org 5
You first need to know how they think! www.IITTI.org 6
Measure?! www.IITTI.org 7
Measure?! Throughput www.IITTI.org 8
Measure?! Throughput ROI www.IITTI.org 9
Measure?! Throughput ROI Profit www.IITTI.org 10
Measure?! Price-Earning Ratio Throughput ROI Profit www.IITTI.org 11
Why? Why? Measure?! Price-Earning Ratio Throughput ROI Profit 12 www.IITTI.org 12
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wanted a standard 16 www.IITTI.org
wanted standards like: 17 www.IITTI.org
Wait a minute! 18 www.IITTI.org
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all want standards like: 21 www.IITTI.org
But you can't measure style! www.IITTI.org 22
Or can you?! www.IITTI.org 23
Can't really 'measure' style! www.IITTI.org 24
Your strategy: www.IITTI.org 25
Don't play the corporate 'measurement' game! Your strategy: Don't play the corporate 'measurement' game! www.IITTI.org 26
But corporate 'awareness' game! Your strategy: Don't play the corporate 'measurement' game! But corporate 'awareness' game! www.IITTI.org 27
But corporate 'awareness' game! Your strategy: Don't play the corporate 'measurement' game! But corporate 'awareness' game! Because they aren't aware they need you! www.IITTI.org 28
In other words, Build awareness! www.IITTI.org 29
But they don't even want to see a stylist at their company! www.IITTI.org 30
The disconnect: www.IITTI.org 31
The disconnect: www.IITTI.org 32
The disconnect: Words used www.IITTI.org 33
The disconnect: Words used Market share www.IITTI.org 34
The disconnect: Words used Market share Branding www.IITTI.org 35
The disconnect: Words used Market share Branding Team-building 36 www.IITTI.org 36
The disconnect: Words used Market share Branding Team-building Soft skills www.IITTI.org 37
The disconnect: Words used Market share Color analysis Branding Team-building Soft skills www.IITTI.org 38
The disconnect: Words used Market share Color analysis Branding Personality Team-building Soft skills www.IITTI.org 39
The disconnect: Words used Market share Color analysis Branding Personality Team-building Fashion Soft skills www.IITTI.org 40
The disconnect: Words used Market share Color analysis Branding Personality Team-building Fashion Soft skills Therapeutic www.IITTI.org 41
How? www.IITTI.org 42
How? Find a middle man! www.IITTI.org 43
Think of corporate trainers How? Think of corporate trainers www.IITTI.org 44
Think of corporate trainers as an introduction for you! How? Think of corporate trainers as an introduction for you! www.IITTI.org 45
How? Corporate Trainer Corporate training www.IITTI.org 46
Corporate training generates awareness How? Corporate Trainer Corporate training generates awareness www.IITTI.org 47
Corporate training generates awareness Some will want more! How? Corporate Trainer Corporate training generates awareness Some will want more! www.IITTI.org 48
Corporate training generates awareness Some will want more! How? Personal Stylist Personal Stylist Personal Stylist Corporate Trainer Corporate training generates awareness Some will want more! www.IITTI.org 49
Think of corporate training as your advertisement How? Think of corporate training as your advertisement www.IITTI.org 50
Think of corporate training as your advertisement ...to generate How? Think of corporate training as your advertisement ...to generate awareness www.IITTI.org 51
How do you get more companies to be interested in corporate training? www.IITTI.org 52
standardized measurement! Remember? They love standardized measurement! www.IITTI.org 53
That's where we come in... www.IITTI.org 54
● allows a global standard That's where we come in... ● allows a global standard www.IITTI.org 55
● allows a global standard That's where we come in... ● allows a global standard www.IITTI.org 56
● allows a global standard That's where we come in... ● allows a global standard So there are more corporate training! www.IITTI.org 57
● allows a global standard That's where we come in... ● allows a global standard So there are more corporate training! ...and you have more advertisement! www.IITTI.org 58
Success stories... www.IITTI.org 59
Josephine Lui Apailuck Tantrabandit Thailand www.IITTI.org 60
Philippines ...building franchise based on IITTI Carolina Tan 61 www.IITTI.org 61
How it looks in action? www.IITTI.org 62
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When companies pay attention... www.IITTI.org 65
The Future www.IITTI.org 66
What is your first step? www.IITTI.org 67
1.) Corporate for me? Or not? www.IITTI.org 68
1.) Corporate for me? Or not? 2.) Partner with a Corporate Trainer If not, 2.) Partner with a Corporate Trainer www.IITTI.org 69
1.) Corporate for me? Or not? If not, 2.) Partner with a Corporate Trainer If so, 2.) Build your own brand of "IITTI Training Program" www.IITTI.org 70
Patrick Chun <pchun@IITTI.org> www.IITTI.org 71