ANALYSIS OF THE 1st PRESIDENTIAL DEBATE USING SAS® TEXT ANALYTICS

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Presentation transcript:

ANALYSIS OF THE 1st PRESIDENTIAL DEBATE USING SAS® TEXT ANALYTICS ANDRĖ DE WAAL, GLOBAL ACADEMIC PROGRAM andre.dewaal@sas.com

Agenda 5TH GOP DEBATE Background Enterprise Miner diagram Importing the 1th Presidential Debate script Text analysis Building a decision tree predicting what each candidate said Accuracy? Is Donald Trump really an outlier? Sentiment analysis

Background SCRIPT LESTER HOLT: Good evening from Hofstra University in Hempstead, New York. I'm Lester Holt, anchor of "NBC Nightly News." I want to welcome you to the first presidential debate. … Beginning with you, Secretary Clinton, why are you a better choice than your opponent to create the kinds of jobs that will put more money into the pockets of American works? CLINTON: Well, thank you, Lester, and thanks to Hofstra for hosting us. The central question in this election is really what kind of country we want to be and what kind of future we'll build together.

Enterprise Miner DIAGRAM

Enterprise Miner DATA SET

Enterprise Miner TERMS

Enterprise Miner FILTER VIEWER

Enterprise Miner CONCEPT LINK

Enterprise Miner TEXT CLUSTERS

Enterprise Miner TEXT TOPICS

Enterprise Miner DECISION TREE

Enterprise Miner PURE NODES

Enterprise Miner FIT STATISTICS

Enterprise Miner CLASSIFICATION CHART

Visual Analytics SENTIMENT ANALYSIS

Andre.dewaal@sas.com Copyright © 2012, SAS Institute Inc. All rights reserved.

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