AUTO CASE STUDY

CTR: 0.08% EVOLVE MEDIA / overview 114M 3.8B Evolve media UNIQUE VISITORS PAGE VIEWS Evolve Media and its breadth of unique properties reach every type of car owner, from the soccer mom to the outdoorsman. Our users are who YOU want talking about YOUR brand. KEY CAMPAIGNS Chrysler Total Recall – FIAT 500 Abarth – Chevy Sonic – Subaru BRZ

RAM LIFESTYLE Q3 +120K 11.71% 5.92% 74x 10x IR: 1.7% CTR: 0.08% EVOLVE MEDIA / METRICS INDUSTRY AVERAGE RAM LIFESTYLE Q3 BRANDED CANVAS +120K VIDEO VIEWS 11.71% INTERACTION RATE 74x 5.92% CLICK-THROUGH RATE 10x *Source: eMarketer 2012, Rich Media Averages by Industry, Auto

RAM LIFESTYLE Q3 60.22% 3.08% 39x IR: 1.7% CTR: 0.08% INDUSTRY AVERAGE EVOLVE MEDIA / METRICS INDUSTRY AVERAGE RAM LIFESTYLE Q3 CUSTOM VIDEO OVERLAY – AUTO EXPAND 60.22% INTERACTION RATE 3.08% CLICK-THROUGH RATE 39x *Source: eMarketer 2012, Rich Media Averages by Industry, Auto

DODGE DART +1.66M 68% 6.45% 80x IR: 1.7% CTR: 0.08% INDUSTRY AVERAGE EVOLVE MEDIA / METRICS INDUSTRY AVERAGE DODGE DART ANCHORCAST - AUTO EXPAND +1.66M IMPRESSIONS 68% INTERACTION RATE 80x 6.45% CLICK-THROUGH RATE *Source: eMarketer 2012, Rich Media Averages by Industry, Auto

DODGE DART +2.6M 1.35M +50% PRE-ROLL IMPRESSIONS VIDEO COMPLETE PLAYS EVOLVE MEDIA / METRICS DODGE DART PRE-ROLL +2.6M IMPRESSIONS 1.35M VIDEO COMPLETE PLAYS +50% COMPLETION RATE *Source: eMarketer 2012, Rich Media Averages by Industry, Auto

CHRYSLER 5.1M 1.57% 53.25% 20x IR: 1.7% CTR: 0.08% INDUSTRY AVERAGE EVOLVE MEDIA / METRICS INDUSTRY AVERAGE CHRYSLER TOTAL RECALL PRE-ROLL 5.1M IMPRESSIONS 1.57% CLICK-THROUGH RATE 20x 53.25% VIDEO COMPLETION RATE *Source: eMarketer 2012, Rich Media Averages by Industry, Auto

SUBARU BRZ 15x 13x +680K 1.17% 4.5M 1.04% IR: 1.7% CTR: 0.08% EVOLVE MEDIA / METRICS INDUSTRY AVERAGE SUBARU BRZ SCALABLE RESKINS AND PRE-ROLL SCALABLE RESKINS PRE-ROLL +680K IMPRESSIONS 1.17% CLICK-THROUGH RATE 4.5M IMPRESSIONS 1.04% CLICK-THROUGH RATE 15x 13x RESKINS PRE-ROLL *Source: eMarketer 2012, Rich Media Averages by Industry, Auto

LEXUS CT +75K +200K +100K 14 DAY FLIGHT CUSTOM HUB UNIQUE VISITORS EVOLVE MEDIA / METRICS LEXUS CT CUSTOM HUB +75K UNIQUE VISITORS +200K PAGE VIEWS +100K VIDEO PLAYS *Source: eMarketer 2012, Rich Media Averages by Industry, Auto

CHEVY SONIC +720K 3.59% 0.87% 11x 111% IR: 1.7% CTR: 0.08% EVOLVE MEDIA / METRICS INDUSTRY AVERAGE CHEVY SONIC OVERLAY +720K IMPRESSIONS 3.59% INTERACTION RATE 11x 0.87% CLICK-THROUGH RATE 111% *Source: eMarketer 2012, Rich Media Averages by Industry, Auto

CHEVY SONIC +1.5M 1.19% 62% 15x IR: 1.7% CTR: 0.08% INDUSTRY AVERAGE EVOLVE MEDIA / METRICS INDUSTRY AVERAGE CHEVY SONIC PRE-ROLL +1.5M IMPRESSIONS 1.19% CLICK-THROUGH RATE 15x 62% VIDEO COMPLETION RATE *Source: eMarketer 2012, Rich Media Averages by Industry, Auto

FIAT 500 ABARTH 18M 0.28% CREATIVE BANNERS IMPRESSIONS EVOLVE MEDIA / METRICS FIAT 500 ABARTH 0.28% CLICK-THROUGH RATE CREATIVE BANNERS *Source: eMarketer 2012, Rich Media Averages by Industry, Auto

EVOLVE MEDIA / METRICS KEY TAKEAWAYS The Ram Lifestyle Q3 branded canvas had a CTR 74 times higher than the industry average. The CTR for the Dodge Dart anchorcast was 80 times the industry CTR average, impressive performance. The Dodge Dart Pre-Roll had a 50% video completion rate with more than 1.5 million impressions. The Chrysler Total Recall Pre-Roll CTR was 20 times higher than the industry average and garnered over 5.1 million impressions. Chrysler Total Recall Pre-Roll also had an impressive 53% video completion rate.

EVOLVE MEDIA / METRICS KEY TAKEAWAYS The Subaru Reskins had a CTR 15 times higher than the industry average. The Subaru Pre-Roll also performed well, with a CTR more than13 times higher than the industry average. The Lexus CT custom hub had more than 100,000 video plays in a 14 day flight. The CTR for the Chevy Sonic Overlay was 11 times the industry CTR average . The Chevy Sonic Overlay also had a great performing interaction rate that exceeded the industry average by 111%

EVOLVE MEDIA / METRICS KEY TAKEAWAYS Chevy Sonic Pre-Roll pre-roll had a 62% video completion rate with almost 1 million impressions Offering reach with scale, Evolve helped Fiat 500 Abarth creative units reach over 18 million users.