Division I Social Media Hot Topics Eric Mayes Jen Roe

Agenda Geo-Marketing. Geo-Filters. Live Video Streaming. Social Media and CARA. Questions and Discussion.

Geographic Marketing Tools

Applicable Legislation

NCAA Bylaw 13.4.1 - Recruiting Materials and General Correspondence Recruiting materials/general correspondence shall not be provided to a prospective student-athlete (or his or her parents/legal guardians) until September 1 at the beginning of his or her junior year.* *exceptions for men’s basketball and men’s ice hockey.

Bylaw 13.4.3.1 – Recruiting Advertisements It is not permissible for institutions to buy or arrange for advertising or promotional materials designed to solicit the enrollment of a PSA.

What is Geo-Marketing? Geo-Marketing are location-based digital marketing tools that let organizations send messages to smartphone users located within a defined geographic area. These tools are not limited only to mobile devices. Marketing content can be received on other devices such as desktop computers, tablets or video streaming devices.

Cost per Marketing Area. Geo-Marketing Tools Cost per Marketing Area. Date and Time. It is not permissible to use geo-marketing tools (e.g., geo-filter) in the recruiting process that are designed to solicit the enrollment of a prospective student-athlete. However, an institution or its athletics department, may use such tools provided: The content of the advertisement includes general information related to the institution or its athletics department that is not created for a recruiting purpose (e.g., Heisman recognition campaign, team scores or recognition of student-athlete achievement); and The targeted recipients of the advertisement are not limited to prospective student-athletes or groups that are mostly comprised of prospective student-athletes (e.g., high school, high school all-star competition, a prospect’s home or on-campus official visit/junior day). Geographic Area. Add Mock up.

Geo-Marketing Tools It is not permissible to use geo-marketing tools (e.g., geofencing, geo-filters or geotargeting) in the recruiting process that are designed to solicit the enrollment of a PSA – Bylaw 13.4.3.1. However, an institution or its athletics department, may use such tools provided: 1. The content of the advertisement includes general information related to the institution or its athletics department that is not created for a recruiting purpose (e.g., Heisman recognition campaign, team scores or recognition of student-athlete achievement); and 2. The targeted recipients of the advertisement are not limited to PSAs or groups that are mostly comprised of PSAs (e.g., high school, high school all-star competition, a prospect’s home or on-campus official visit/junior day). Add Mock up.

Live Video Streaming

Applicable Legislation

Bylaw 13.02.7 - Evaluations Defined as observation of a PSA participating in any practice or competition at any site.

Bylaw 13.1.7.17 - Off-Campus Observation of Recruiting or Scouting Service Video Off-campus observation of a PSA via video made available by a recruiting or scouting service is considered an evaluations activity and is subject to applicable evaluation regulations.

Live Video Streaming When an institutional coaching staff member observes a live video stream of prospects at an off-campus site, the observation of prospects is considered an evaluation/recruiting activity (even if the coach is watching on his/her campus) and is subject to the applicable regulations related to the evaluation of prospects. Coaches may view a recording of athletically related activity and not count the viewing as a recruiting activity. Add case study. Live example? Just as a point of clarification, the staff’s provided interpretation does not pertain to the live video streaming in a vacuum, but the private access (distinct from any subscription to a recruiting or scouting service) to a live stream of prospective student-athletes participating in a showcase, occurring off-campus, at a time where off-campus recruiting activities are not permissible.   The follow-up questions regarding archived video and PSAs providing video to a coaching staff member is covered under the October 4, 2010 staff interpretation.  Staff does not feel those activities are impermissible nor need to be counted as evaluation activities based on the application of the interpretation; however, based on the facts presented for the showcase (i.e., baseball recruiting quiet period, institutional coaches are granted private access to a live video stream and the live video stream is not tied to an existing subscription) staff feels this is an impermissible off-campus recruiting activity during a quiet period. Finally, when assessing the application of Bylaw 13.1.7, viewing live cable or online broadcasts, open for public consumption (e.g., ESPN3) falls outside the scope of the legislation.

Social Media and CARA

Applicable Legislation

Bylaw 17.02 - Countable/Voluntary Athletically Related Activity Definition(s): Countable Athletically Related Activity. Any required activity with an athletics purpose involving SAs and at the direction of, or supervised by, one or more of an institution's coaching staff (including strength and conditioning coaches). Voluntary Athletically Related Activity. SAs may not be required to report back to a coach or other athletics department staff member; Participation may not be required; Attendance and participation may not be recorded to coaching staff members or current SAs; and Penalty or incentives are not permissible based on participation.

Social Media and Countable Athletic Related Activities A group of SAs created a private Facebook group to report individual workout progression over the course of the summer. The Facebook group is used to log individual workouts. At the conclusion of summer, the team captains plan to award the teammate with the most physical progress, a trophy of recognition (e.g., locker room sledge hammer). Is this permissible? Case study citing voluntary workouts. Facebook Group Posting: A student-athlete's post in response to a workout posted on the private social media group is considered reporting, which is prohibited by 17.02.18(c). Map My Run App.

Social Media and Countable Athletic Related Activities (Cont.) Analysis: No. The activity would not meet voluntary athletically related activity legislation. Specifically, activity may not be recorded for other SAs and SAs may not receive an incentive for participation in activity. Case study citing voluntary workouts. Facebook Group Posting: A student-athlete's post in response to a workout posted on the private social media group is considered reporting, which is prohibited by 17.02.18(c). Map My Run App.

Social Media and Countable Athletic Related Activities (Cont.) A women’s cross country SA and her coach are connected on a geographic running app. After every run, the app calculated SA’s distance, pace and calories burned. This information is viewable to the SA’s cross country coach. What are your thoughts? Case study citing voluntary workouts. Facebook Group Posting: A student-athlete's post in response to a workout posted on the private social media group is considered reporting, which is prohibited by 17.02.18(c). Map My Run App.

Miscellaneous Coaches “liking” noninstitutional camps ads. 360 degree camera and recruiting/scouting services. Recruiting App. Recruiting Robot.

Questions?

We Want Your Feedback Your input is important. Rate this session using the survey on the Regional Rules Seminar app.