Volvo 2016 accolades opportunities

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Presentation transcript:

Volvo 2016 accolades opportunities January 21, 2016

vehicle shopping brand on Google year after year2 For nearly 90 years, KBB.com has been The Trusted Resource® for pricing and valuation information Harris Poll’s Online Auto Shopping BRAND OF THE YEAR for 4 consecutive years1! MOST SEARCHED vehicle shopping brand on Google year after year2 1: KBB.com received the highest numerical Equity Score among Online Auto Shopping brands included in the 2014 Harris Poll EquiTrend® Study. Please go to www.B2B.KBB.com for further details. 2: Google Insights. http://www.google.com/trends/ Annual Search Terms for Vehicle Shopping (2015 YTD is Jan-Apr). Note: spellings are auto-crrected effective 2012.

KBB.com receives top-tier media coverage every month ALWAYS IN THE NEWS EXPERT ANALYSIS AND COMMENTARY FROM OUR TOP INDUSTRY EXPERTS

KBB.com leads the pack in media coverage Amongst major competitors, KBB.com had the most press coverage and the highest reach Source: Porter Novelli Q1 2015 PR Competitor Share of Coverage  

KBB.com serves valuable content for the “typical” car buyer Awards Latest News Buyer’s Guides Editor’s Pages 10 Best Lists New Vehicle Reviews KBB Editorial Content provides every bit of info necessary to make an intelligent car-purchase decision Source: KBB.com Editorial

KBB.com produces full Expert Reviews every year, covering nearly every car, truck, SUV and van 304 Full New Car Reviews Source: KBB.com Editorial

KBB.com influences the full car-buying spectrum Awards and “Top 10 Lists” generated by Kelley Blue Book are held in high regard KBB.com Editor-created Top 10 Lists Among the most quoted and most used accolades in the industry KBB.com AWARDS Among the industry’s most quoted and valued awards KBB.com’s reputation for trustworthiness and impartiality are two key reasons that our awards are acclaimed across the industry

Expert Reviews generate the most significant lift in new automobile purchase consideration Source: “The Role of Content in the Consumer Decision Making Process.” March 2014. Nielsen. http://go.inpwrd.com/nielsens-role-of-content-study

Knowledge seekers are engaged 80% of visitors to KBB.com editorial content pages viewed more vehicle details onsite.1 Our Content Types 1: Q2 2014 KBB.com Omniture SiteCatalyst Most Popular Section Kelley Blue Book. © 2014 Kelley Blue Book Co., Inc. All Rights Reserved.

Introducing KBB.com’s newest annual award…

Take ownership of the honors that Volvo has earned Make luxury shoppers aware of Volvo’s wins and surround awards content Mocks are concept only. Actual design and layout of product is subject to change upon production.

BEST TECH TOUT MREC Use Volvo’s big win to draw luxury shoppers to the brand Custom MREC announcing Volvo Sensus’ win with prominent KBB.com branding Flexible targeting across KBB.com Leverage KBB.com look and feel to add credibility to the message Mocks are concept only. Actual design and layout of product is subject to change upon production.

BEST TECH TOUT MREC – Additional Accolades Option Broaden the touts to include other awards the XC90 has won Call-out for North American Truck of the Year award available North American Truck of the Year award content can be added to subsequent panels using Volvo-supplied assets Mocks are concept only. Actual design and layout of product is subject to change upon production.

AWARDS ARTICLE SPONSORSHIPS Close the loop for shoppers learning about Volvo’s wins 100% SOV of Leaderboard and top MREC for the KBB.com Best Auto Tech Awards and North American Car/Truck of the Year articles Sponsorship opportunities offered exclusively to Volvo Allow Volvo to capture attention surrounding relevant editorial content Mocks are concept only. Actual design and layout of product is subject to change upon production.

Thank you!