ACCOUNTING FIRM PARTNERSHIPS Success Stories ACCOUNTING FIRM PARTNERSHIPS Learfield Sports partners with more than 30 accounting firms across the nation. Each of our partners trust Learfield Sports with their college sports marketing efforts to educate the public and grow their brands. We take pride in serving our partners, placing a special emphasis on building genuine and enduring relationships. Our diverse range of brands and over 40 years of experience in college sports marketing has prepared us to develop successful, targeted programs for any accounting firm. AVERAGE INVESTMENT: $14,971 TOTAL INVESTMENT: $479,059

ADVISOR INK & MISSOURI STATE SPORTS PROPERTIES Success Stories ADVISOR INK & MISSOURI STATE SPORTS PROPERTIES Advisor Ink is a financial consulting firm based in Springfield, Missouri that offers tax, wealth management and asset protection solutions for their clients. Advisor Ink partnered with Missouri State Sports Properties to increase their presence in the Springfield market and create brand awareness with the Missouri State fan base through a variety of different sponsorship elements. Advisor Ink sponsors a men’s basketball game where they receive logo placement on all media promoting the game, suite tickets, and a pre-game recognition ceremony where they are presented with a game ball. In addition to the game sponsorship, Advisor Ink receives full page advertisements in football, volleyball and basketball programs as well as in-game video board spots.

ADAMS JENKINS & CHEATHAM AND VCU SPORTS PROPERTIES Success Stories ADAMS JENKINS & CHEATHAM AND VCU SPORTS PROPERTIES Adams Jenkins & Cheatham partnered with VCU Sports Properties to generate client leads and increase branding amongst the VCU fan base. To accomplish this, the firm sponsored geo-targeted display ads on VCU’s athletic site. These geo-target ads allowed the firm to specifically target fans in the regional area of their office location. For Adams Jenkins and Cheatham to gain additional exposure, they received placement in the “Ram Report,” a magazine style publication for each sport that gives fans inside information including profiles, game schedules and special interest stories on the players and staff. Additionally, Adams Jenkins & Cheatham utilizes their partnership with VCU Sports Properties to provide entertainment and hospitality to clients and potential future clients at VCU men’s basketball games with access to the arena suites, as well as courtside season tickets. With all of these assets, the accounting firm is able to maintain a presence in the Richmond market, further build relationships with current clients, and attract potential new business to the firm.

BERGAN KDV & HAWKEYE SPORTS PROPERTIES Success Stories BERGAN KDV & HAWKEYE SPORTS PROPERTIES BerganKDV is an accounting firm that provides tax, audit, payroll and wealth management consulting for their clients. With locations in Iowa and Minnesota, BerganKDV has a long standing partnership with Hawkeye Sports Properties because of the opportunity it gives them to increase their presence in the Hawkeye State and drive customers to their Eastern Iowa locations. BerganKDV recognized their demographic in the Hawkeye fan base as college sports season ticket holders, potential business owners and decision makers, specifically those attending games in suites. With this demographic in mind, BerganKDV received premium in-venue signage placement at football and basketball games to market directly to their target Iowa Hawkeye fan. The accounting firm has received a significant amount of branding recognition since partnering with Hawkeye Sports properties. This recognition paid off for BerganKDV as they were able to successfully expanded their business into the Des Moines market with credibility.

ACCOUNTING FIRM SELLING POINTS Success Stories ACCOUNTING FIRM SELLING POINTS There are multiple ways to approach an accounting firm and several reasons why a partnership at a college sports property makes sense for this industry: Brand Awareness Hospitality/Client Entertainment Lead Generation Traffic Driving (Tax preparation - Basketball season partnership) Recruiting at university (College of Business) Affluent Fan base demographic Whether tax season or not, accounting firms can receive value out of a partnership with college sports. It is well worth your time to start prospecting similar clients in your market