- Consumer Streaming Options - Technology Panel Discussion - Consumer Streaming Options -

Consumer Streaming Options TYPES Example Live TV Sling TV Curated Netflix Studio CBS All Access Standalone Subscription HBO Now User Library Vudu HIGHLY CONFIDENTIAL

Consumer Streaming Options Live TV Streamers Subscription service with a lineup modeled after traditional TV Typically comprised of skinny bundles plus packs or more traditional cable tiers Providers include Sling TV, DirecTV Now, Playstation Vue, Hulu with Live TV, fuboTV Premier, and YouTube TV In the Des Moines DMA, Hulu TV and Playstion Vue have the local CBS available, all other feeds are national. HIGHLY CONFIDENTIAL

Consumer Streaming Options Live TV Streamers Differentiators Sling TV now has regional sports available. DirecTV Now bundles HBO with some wireless plans. YouTube TV is available in about half of U.S. homes. Videos are capped at 30 frames per second, even though YouTube supports 60fps. Doesn’t charge extra for DVR with no storage limits. Recordings expire after 9 months and sometimes have ads. (Playstation Vue DVR recordings expire after 28 days.) fuboTV Premier was started mainly as a sports service, but has transitioned to a full-fledged service, although it lacks ESPN HIGHLY CONFIDENTIAL

Consumer Streaming Options Curated Streamers The “original” streaming TV format Typically comprised of original content plus content from multiple studios Providers include Netflix, Amazon Video, Crackle, Watch As studios launch streaming options, will the curators become solely original content? HIGHLY CONFIDENTIAL

Consumer Streaming Options Curated Streamers Differentiators Netflix dominates in this type with their original content and studio content surpassing all other players. Amazon Video has made large gains in their original content. Available for free with Prime Membership. Crackle from Sony is a free ad-supported service that is definitely not in the same league as Netflix and Amazon. Watch could be a big player with Facebook delivering video to so many users. They’ve also launched Show Pages as a second-screen option. HIGHLY CONFIDENTIAL

Consumer Streaming Options Studio Streamers An “owned and operated” streaming service from a particular channel (studio) that has some content not available on the cable channel. The industry has typically been skeptical of these endeavors from channels that aren’t already a niche player, such as HBO. Providers include SeeSo from NBCU, CBS All Access HIGHLY CONFIDENTIAL

Consumer Streaming Options Studio Streamers Differentiators SeeSo announced they’re shutting down at the end of 2017. CBS All Access is taking a flagship franchise, Star Trek, and making the new series ST:Discovery available exclusively via streaming after the premier on broadcast TV on Sept 24, 2017. HIGHLY CONFIDENTIAL

Consumer Streaming Options Standalone Subscription Streamers Basic formula is to take all content that has been and is available on the cable channel and stream it Providers include HBO Now, Showtime Anytime, and The Starz App HIGHLY CONFIDENTIAL

Consumer Streaming Options Standalone Subscription Streamers Differentiators HBO Now is included free with some AT&T Wireless plans and only $5 on DirecTV Now Showtime is discounted $2 on Hulu Starz is $9 whether you buy direct or add it on to another service. HIGHLY CONFIDENTIAL

Consumer Streaming Options User Library Streamers User’s purchased content available via streaming, both from a digital copy of purchased hard media or from direct purchase without hard media Providers include Vudu and Flixster HIGHLY CONFIDENTIAL

Consumer Streaming Options User Library Streamers Differentiators Tied to the user’s Ultraviolet account, which is their Digital Rights Locker Vudu also has a library of free to watch ad-supported programming (similar format to Crackle) HIGHLY CONFIDENTIAL

Complementary vs Competitive Which of these services are complementary? HIGHLY CONFIDENTIAL

Complementary vs Competitive Which of these services are complementary? Which of these services are competitive? HIGHLY CONFIDENTIAL

Complementary vs Competitive Which of these services are complementary? Which of these services are competitive? If a customer gets DirecTV Now instead of your TV subscription service, but keeps your broadband, is it still competitive? HIGHLY CONFIDENTIAL

Complementary vs Competitive Which of these services are complementary? Which of these services are competitive? If a customer gets DirecTV Now instead of your TV subscription service, but keeps your broadband, is it still competitive? Is your TV subscription service profitable? If not, is it actually a benefit to promote a competitive TV service if you can keep the broadband? HIGHLY CONFIDENTIAL