Our Business Opportunity April 23, 2015

Agenda Our Ideal Candidate Who We Are and What We Do How We Train and Support Our Franchisees Sales & Marketing Support Q & A

Our Ideal Candidate Entrepreneurial Drive to build up own business People and Relationship Skills – particularly at mid senior management level Appropriate Background Experience in business development and/or client services Willingness to follow a proven business system Willingness to be a part of a network of executive management professionals

A Global Professional Services Consultancy Today we are present in over 25 countries, with nearly 650 active franchisees. In the United States, we have 155+ active franchisees.

ERA USA Marketing Areas

Our Founder and Chairman

Value Proposition (For Clients) Short explanation: We help companies unlock extra cash flow in their business by leveraging the “insider knowledge” that we have across multiple cost categories. We bring expertise that is impractical for companies to have internally Large corporations have buying power, but the rest of the market doesn’t have these advantages Many companies can only justify dedicated resources to review business critical expense areas. What do they do with other expense areas? Generic purchasing practices Compare a few bids, negotiate, go with the cheapest option Set and forget Only invest time to understand an industry when the contract renews ERA’s experience in our 20 years of doing business has shown that even after going through a tendering process, many companies are still leaving a significant amount of money on the table.

Our Target Market: $250M and below Our business model is designed to focus on less than $250M businesses, where our goal is to work with key decision makers such as Owners, CEOs, VPs of Finance or VPs of Operations. This represents the area with the most opportunity and the least path of resistance to implementation.

Our Focus Cost areas that companies do not have the time or expertise to review. Our consultants cover 40+ expense areas:

Our Service Delivery Our Proven Methodology Analysis Options Implement Monitoring 3 - 4 weeks per category Data collection Data analysis Stakeholder engagement Establish benchmarks 3 - 4 weeks per category Confirm service levels and purchasing profile Request for Proposal process with nominated suppliers Provide supply recommendations 3 - 4 weeks per category Supplier selection Implementation management Savings confirmation 24+ months Ongoing monitoring and reporting service Savings verification Supplier management Monitor leakage and price creep Baseline Report Recommendations Report Implementation Post-Implementation Monitoring

This is a great business! Vast market – every organization needs to reduce costs Win/Win business model Can build excellent, long term relationships with clients and peers Can operate own business AND be part of a global network Minimal operating costs; Work from home, operate regionally, and no inventory

Key Roles of our Franchisees Business Development Background in sales and business development Communication and relationship management skills to be a Trusted Business Advisor Client Management/Project Delivery Analytical and project management skills Good with numbers and analytical tools Cost Category Specialists Background in specific categories All of the above

Joint Project Partnering / Team Work Synergies Each Franchisee can focus on his/her strengths Most Projects are delivered in partnering with other consultants in the network Global Reach A local consultant can service a client across the US and expand globally

Professional Benefits Investment Benefits Lifestyle Benefits Business to business client model Prospective clients from any industry Use past/current skill sets and contacts Operate own professional consultancy Build your own practice within a practice Be part of a global network of professionals Low investment 10 year license No inventory No employees required No retail sales Home office based business (or a small office if preferred) Control of professional life Regional focus (little or no overnight travel required) Operate during normal business hours Work-life balance potential Work with high-level professionals (clients and consultants) Personally satisfying business value to clients

Performance Development Foundational Training Annual Business Planning framework Coaching & Mentoring Ongoing Development Sales training, customized to ERA’s target market Website video modules Weekly coaching calls Periodic in-person training Professional Development Programs Personality Selling Professional Negotiation Presenting Conflict Resolution

Sales & Marketing

Digital Marketing Email Blasts with varying subject materials LinkedIn Updates Twitter Postings Email Monthly Newsletters with two longer format articles Coming soon: Blog capabilities to website

Marketing Collateral Case Studies Corporate Brochure Flyers PowerPoints White Papers Custom Pieces

Website Currently in revision Influence and capture visitors Attract visitors enough to opt-in to receiving regular content from ERA Repository of content

Print on Demand Business Cards Flyers Postcards Tri-fold Brochures Corporate Brochures Notepads Letterhead & Envelopes Report Covers Presentation Folders

Internal Marketing Network webinars Knowledge Management System Internal newsletter Regional meetings National Conference International Conferences

What Makes ERA and our Franchisees Successful Low Barrier to Entrance Crystal Clear Focus Reducing general expenses, that’s all we do! Marketable Expertise Benchmarking and market information. Proven Methodology Thorough and results driven processes based over 20 years of global experience and over 18,000 successful projects. U.S. and Global Presence Nearly 650 in more than 25 countries across 6 continents and 155+ Consultants in the US, who are able to meet and often exceed client expectations in most every engagement.

Financial Considerations Franchise License Fee: $59,900 10 year license Monthly Minimum Management Services Fee 15% Royalty or whichever is greater Tiered for the first 2 years, CPI thereafter Marketing Fee: 3.00% Handled with the advice of an elected ERA Marketing Advisory Council