Brand Presentation 2017

An Homage to California’s OVERVIEW An Homage to California’s Pioneering History The name Butterfield Station is deeply ingrained within the history of California. The historic Butterfield Overland Stagecoach Line, established in 1858, was the first transcontinental route from the Mississippi River to California that carried settlers to the great American West. Named for the stations along this historic rail line, our wines personify the promise of California and the new frontier.

KEY MESSAGES Brand name comes from a distinguished pioneering history of the American Old West Fruit is sourced from great vineyards throughout California Wines are made to drink now and are easily paired with food Wines are straightforward and uncomplicated; we let the fruit shine through Firebaugh’s Ferry is one of the California coach stops

WINES SKUs ~ 40,000 cases per year Comparative Set Sauvignon Blanc Chardonnay Pinot Noir Cabernet Sauvignon ~ 40,000 cases per year Comparative Set Trinity Oaks Camelot The Path Redtree Line 39

2016 Promotion Glorifier Case Card

DISTRIBUTION FOCUS National and regional restaurant chains National hotel accounts Neighborhood bistros, casual dining, comfort food, BBQ and pubs National and regional grocery chains Loading Passengers in San Francisco Harper’s Weekly, December 1858

Harper’s Weekly, February 1868 SALES STRATEGY Share the story and history of the name Emphasize the uncomplicated, easy-pairing nature of the wines Focus on quality and value Crossing the Rockies Harper’s Weekly, February 1868

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TOOLS Brand Presentation Brochure Fact Sheets One-Page Overview Sheet Case Glorifier Waitstaff/Wine Cards Flow Shelftalkers Blank Shelftalker Templates Tasting Mats & Tasting Note Sheets