World Breastfeeding Week (WBW) 2006 Report WABA Feb 2007

25 Years of Protecting Breastfeeding Theme for WBW 2006 Code Watch: 25 Years of Protecting Breastfeeding

The writing, reviewing and illustration Key Writer : Gabrielle Palmer (UK) The Action Folder text went through 2 rounds of reviews, (comprising of 13 reviewers) and 3 rounds of redrafting. Final editing by IBFAN ICDC and WABA Pictures of actual violations and promotion practices were used in the action folder Picture removed…

Final products Action Folder Poster Banner Buttons Calendar Announcement Risks of Formula Feeding Media Kit Reproduction CD Feedback Form

New WBW website launched! www.worldbreastfeedingweek.org

Reports of WBW celebrations around the world (available on the website)

WBW in Geneva IBFAN-GIFA organised a ceremony to commemorate two important events: 1. In 1976, 30 years ago, the verdict in the trial of the multinational food company Nestlé, against a group of Swiss students.

WBW in Geneva Pictures removed 2. The adoption of the International Code of Marketing of Breast-milk Substitutes by governments of the World Health Assembly, in May 1981, 25 years ago. Picture removed… Picture removed The celebration, which was attended by 80 guests, highlighted the role of UN agencies such as WHO and UNICEF and the High Commission of Human Rights, who have each in their own way guarded the International Code over the years; and stressed the role of NGOs such as IBFAN and GIFA, without whom the Code would probably have been buried long ago.

Materials available for download from website

Marketing Snapshots Coordinated and vetted by IBFAN ICDC, with technical support from WABA, the Marketing Snapshot project was posted on the WBW website. Called “Look what they are doing” it provided an avenue for WBW celebrants to report how companies were marketing their products in their respective neighbourhood. A total of 124 reports received from 15 countries.

Marketing Snapshots: Reports received Advertisement – 49 reports Commercial Promotion in Health Facilities – 10 reports Company contact with mothers – 20 reports Donation of Product to Health Facilities – 0 reports Free Samples – 7 reports Gift to Health Workers – 2 reports Gift to Mothers – 13 reports Labelling – 4 reports Promotion in Shops – 12 reports Sponsorship – 0 reports

Marketing Snapshots: Breakdown by Countries United Kingdom Taiwan USA Croatia Netherlands Czech Republic Hong Kong South Africa Canada India Bulgaria Spain Ukraine Japan South Africa

For more information: Please visit: http://worldbreastfeedingweek.net/wbw2006/index.htm