SPONSORSHIP PROPOSAL: SPONSOR‘S BRAND AND YOUR BRAND ENTER SPONSOR‘S LOGO ENTER YOUR LOGO SPONSORSHIP PROPOSAL: SPONSOR‘S BRAND AND YOUR BRAND Date: _____________________ © Your brand. All rights reserved.

1. OVERVIEW © Your brand. All rights reserved.

 Add a full screen image that best portrays main benefit of your brand, for example: massive audience, prestige speakers, celebrity that endorses you, happy audience, etc. © Your brand. All rights reserved.

  YOUR BRAND IN NUMBERS AND FIGURES     Date of the event: _______________________ Time period of sponsorship: ______________ GROWTH THROUGH THE YEARS   Location: _______________________________ Relevant markets: ________________________ New event or event with _____ years tradition Estimated participation: __________________ Market share: __________________________  Audience structure: ______________________ Reach: ________________________________ AWARDS AND/OR ACHIVEMENTS   Number of sponsors: ____________________ Sponsorship type: ______________________ © Your brand. All rights reserved.

  Add image that portrays the hype and appeal your brand has to the audience Add quote from your audience member, celebrity or a review.   Add some media clippings. Add photo that displays the location of the event or your product / brand. © Your brand. All rights reserved.

SPONSOR‘S AUDIENCE WILL BE THERE SEGMENT (total reach on the segment, share of total audience) Image of a typical audience representative Country / region /city of origin: ____________ Age: ____________ Gender: ___________ Ethnicity / nationality: ________________  PERSONALITY: Describe lifestyle of the persona. Talk about drives, motivation, priorities, struggles, etc. USAGE OF YOUR BRAND: Describe this persona as a consumer. How does he/she interact with your brand. Stress the hype and loyalty. ATTITUDES TOWARDS SPONSOR‘S BRAND Describe the persona‘s attitude towards sponsor‘s brand. Does she/he know it? Can the sponsorship enhance the existing positive attitude? Can it reposition their brand in a desired way? Name: ________________ Note: Create a persona card, that describes a typical representative of target group that you and the sponsor share. If applicable, do the same for a secondary target groups as well. © Your brand. All rights reserved.

TOUCHPOINTS LOYALTY, CARE AWARENESS CONSIDERATION PURCHASE - Sales on the event (50.000 visitors in 5 days) - Coupons and discounts - Free tickets - Newsletter (monthly newsletter sent to 60.000 emails) - Giveaways - Posts / galleries on social media (150.000 followers) - Website (5.000 unique visitors/month) - 5.000 usd in PPC ads - Affiliate network with 2.000 promotors -10.000 leaflets - TV ad on cable TV (value: 100.000 usd) Explain your communication and marketing strategy and how you will be targeting the user persona(s) described on previous slide(s). Map your customer‘s journey and outline your marketing plan / activities on every stage. © Your brand. All rights reserved.

2. CREATIVE PROPOSAL © Your brand. All rights reserved.

CREATIVE SOLUTION N°1 CONCEPT: Clearely explain your concept. What is the idea behind it, what channels will you use and how you will execute it. GOAL: Describe the purpose behind this concept. What sponsor‘s problem(s) will it solve MEASURING RESULTS: Explain how will the sponsor now, that you have achived the goal(s). How will you measure your sucess? What are the estimated values. Describe a couple of creative ideas, that will illustrate how good of opportunity this sponsorship is. You don‘t have to follow this structure, but make sure you explain sponsor‘s goal, your solution how you will achieve it, and estimated results. You can read more about what sponsors are looking for on our blog: http://www.noticetheelephant.com/what-do-sponsors-look-for/ © Your brand. All rights reserved.

 CREATIVE SOLUTION N°1 Key visual or other visual design Describe a couple of creative ideas, that will illustrate how good of opportunity this sponsorship is. You don‘t have to follow this structure, but make sure you explain sponsor‘s goal, your solution how you will achieve it, and estimated results. You can read more about what sponsors are looking for on our blog: http://www.noticetheelephant.com/what-do-sponsors-look-for/ © Your brand. All rights reserved.

 CREATIVE SOLUTION N°X CONCEPT: Key visual CONCEPT: Clearly explain your concept. What is the idea behind it, what channels will you use and how you will execute it. GOAL: Describe the purpose behind this concept. What sponsor‘s problem(s) will it solve MEASURING RESULTS: Explain how will the sponsor know, that you have achieved the goal(s). How will you measure your success? What are the estimated values.  Describe a couple of creative ideas, that will illustrate how good of opportunity this sponsorship is. You don‘t have to follow this structure, but make sure you explain sponsor‘s goal, your solution how you will achieve it, and estimated results. You can read more about what sponsors are looking for on our blog: http://www.noticetheelephant.com/what-do-sponsors-look-for/ © Your brand. All rights reserved.

LIST OF ALL THE BENEFITS FOR SPONSOR ACTIVITIES BEFORE THE EVENT ACTIVITIES ON THE EVENT ACTIVITIES AFTER THE EVENT Sponsor‘s tab on the official website Inclusion on all print and TV materials Prize game (CREATIVE IDEA 1) Galleries on Facebook and Instagram (150.000 followers) Inclusion in the reportage video Award influencer for most creative reporting (CREATIVE IDEA 4) Photo booth at the entrance of the venue (CREATIVE IDEA 2) Naming of the main stage Branded promotors Creative sampling with magician (CREATIVE IDEA 3) Note: Summarise all the benefits in an illustrative and transparent way (list, flowchart, table or infographics, etc.) you can list them according to importance (start and finish with the most important ones); or organize them in chronological order, If your proposal is more complex. © Your brand. All rights reserved.

3. FINANCIAL PROPOSAL © Your brand. All rights reserved.

COST ESTIMATION TOTAL PRICE: APROX XXxxx USD Approx. Xxxx USD ACTIVITIES BEFORE THE EVENT …(reaching: xxx.xxx users) Sponsor‘s tab on the official website Inclusion on all print and TV materials Prize game (CREATIVE IDEA 1) Approx. Xxxx USD ACTIVITIES ON THE EVENT (reaching: xxx.xxx users) Photo booth at the entrance of the venue (CREATIVE IDEA 2) Naming of the main stage Branded promotors Creative sampling with magician (CREATIVE IDEA 3) ACTIVITIES AFTER THE EVENT (reaching: XXX.XXX users) Galleries on Facebook and Instagram (150.000 followers) Inclusion in the reportage video Award influencer for most creative reporting (CREATIVE IDEA 4) TOTAL PRICE: APROX XXxxx USD Note: Depending on the stage of the sales process, you have to determine, If you will include this part or not. You can give a detailed cost estimation with payment schedule; or an approximation. © Your brand. All rights reserved.

4. PREVIOUS SPONSORS WERE THRILLED © Your brand. All rights reserved.

CASE STUDY N°1 (SPONSOR, YEAR) Key visual CHALLANGE: What was the sponsor‘s challenge that you were trying to solve with the sponsorship? SOLUTION: What was your solution for the challenge – explain the concept (idea, channels, execution) GOAL AND RESULTS: What goals did you set at the begging and did you achieve them?  If you can, present some past case studies to show, how other sponsors have benefited from sponsoring your brand. © Your brand. All rights reserved.

THANK YOU FOR YOUR ATTENTION CONTACT: Name: ________________ Position : ______________ Phone : _______________ Email : ________________ ENTER SPONSOR‘S LOGO © Your brand. All rights reserved.

NEED MORE HELP WITH YOUR PROPOSAL? Contact us, If you want your sponsorship proposal to really shine: info@noticetheelephant.com Read more on sponsorships: www.noticetheelephant.com/category/sponsorship © Notice the Elephant.