So You Want to do Mixed Reality 5/10/2018 7:00 AM BRK2404 So You Want to do Mixed Reality D’Arcy Salzmann HoloLens Commercial Strategy © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

BRK2404 D’Arcy Salzmann HoloLens Commercial Strategy

Create more personal computing Microsoft Ignite 2015 5/10/2018 7:00 AM Digital Transformation Reinvent productivity & business processes Build the intelligent cloud platform Create more personal computing Mixed reality is a core component of digital transformation © 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

PHYSICAL REALITY VIRTUAL REALITY The state of things as they “actually exist” through our human senses without any technology. Artificially created sensory experiences of people, environments and objects, which can include sight, touch, hearing, and smell.

The blending of physical and virtual worlds PHYSICAL REALITY VIRTUAL REALITY MIXED REALITY The blending of physical and virtual worlds

Mixing Realities PHYSICAL REALITY DIGITAL REALITY MIXED REALITY PEOPLE PLACES THINGS WINDOWS MIXED REALITY: Includes Perception / Environment Awareness Any Mix of People, Places, or Things

Mixing Realities PHYSICAL REALITY DIGITAL REALITY MIXED REALITY PEOPLE PLACES THINGS WINDOWS MIXED REALITY: Includes Perception / Environment Awareness Any Mix of People, Places, or Things

Mixing Realities PHYSICAL REALITY DIGITAL REALITY MIXED REALITY PEOPLE PLACES THINGS WINDOWS MIXED REALITY: Includes Perception / Environment Awareness Any Mix of People, Places, or Things

Mixing Realities PHYSICAL REALITY DIGITAL REALITY MIXED REALITY PEOPLE PLACES THINGS WINDOWS MIXED REALITY: Includes Perception / Environment Awareness Any Mix of People, Places, or Things

Mixing Realities PHYSICAL REALITY DIGITAL REALITY MIXED REALITY PEOPLE PLACES THINGS WINDOWS MIXED REALITY: Includes Perception / Environment Awareness Any Mix of People, Places, or Things

Physical - Digital Reality Spectrum PHYSICAL REALITY DIGITAL REALITY MIXED REALITY (MR) WINDOWS MIXED REALITY HOLOGRAPHIC DEVICES (SEE-THROUGH) WINDOWS MIXED REALITY IMMERSIVE DEVICES (OPAQUE) AR TODA Y VR TODA Y WINDOWS MIXED REALITY: Includes Perception / Environment Awareness Any Mix of People, Places, or Things

Physical Reality Desktop Performance Mobile Performance portable tethered see-through opaque virtual Reality

How do I understand the unique capabilities of mixed reality?

The evolution of device IO

World coordinates

Gaze

Gesture

Voice

Motion control

Spatial audio

Spatial mapping

Designing for Mixed Reality 3D design is similar to designing for an environment or game level One size doesn’t fit all - design 2D & 3D for transparent or opaque Leverage what your user sees with their own eyes Respect that you're changing the world the user sees Think of the user as the camera Use spatial sound to aid in navigation, comprehension Use voice controls

Meet the new team

Audio Art Design Development Production QA Audio Designer Sound Engineer Art Art Director Technical Artist 3D Artist Animator Rigger Design Creative Director Development Development Lead Unity Developer Graphics Performance developer Production Product Owner Producer/Program Manager(s) Domain SMEs QA

These capabilities enable new types of applications …and prompt new conversations

What we’ve learned about ideal opportunities Commercial Scenarios Specific industries Specific buyers Open to risk Understand time commitment, resources required Hungry to innovate and partner for experience, skills & talent Customers aligned to distribution markets

What does HoloLens make possible?

Customer Experience Employee Experience Transform Operations Transform Products Product Configuration Sales Collaboration Education & Training Maintenance Geospatial Planning Field operations Remote Support Digital Design & Pre visualization Data Visualization IOT Control Architecture, Engineering, Construction Aviation, space National security Education Energy Healthcare Manufacturing: Automotive Manufacturing: Industrial Mining Retail

Develop an interactive, shared training experience that brings the airplane to the classroom, and a collaborative maintenance tool that reduces airplane turn time

Develop an interactive 3D map tool that visualizes building structures, systems, and components, while capturing the complete history of construction projects.

Develop an interactive 3D tool that improves the order fulfillment process through optimized pick sequence navigation and heads-up, hands-free order validation.

Develop an interactive 3D map tool that improves the safety and efficiency for mine planning and operations

It’s Windows

One platform. Multiple Windows devices. One Universal Windows Platform Windows Mixed Reality is built into the Windows SDK that developers already use today. The Universal Windows Platform makes it easy to build an application that scales from HoloLens to other mixed reality headsets. Target windows.holographic for holographic headsets Target windows.desktop for immersive headsets Windows is the only platform unifying the mixed reality ecosystem, providing inside-out tracking for headsets, a single platform and standardized inputs for developers, and a consistent interface with a single store for customers.​  

Familiar development tools Visual Studio 15 and 17 toolchain works with the Windows SDK to let you build Windows Mixed Reality apps. We support development against DirectX 11 and 12, allowing you to build your own custom solutions. Universal Dev Center Universal Dev Center is the ingestion tool for Universal Windows Platform (UWP) apps including Windows Mixed Reality apps. Games Middleware Growing ecosystem of available middleware with more options coming onboard frequently. Let us know which middleware you are dependent on.

Repeatable Platform Solutions 5/10/2018 7:00 AM Expediting time to value Short Medium Longer Out of Box Solutions Repeatable Platform Solutions Custom Development Microsoft 1st Party Solutions Microsoft Consulting Services Microsoft Partners (ISV), 3rd Party App Developers Microsoft Partners (SI, Agency) Company-led Development Efforts / Build Yourself © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Want to go a little further? 5/10/2018 7:00 AM Want to go a little further? Demonstrations: HoloLens Hands-On Demos Immersive Demonstrations MCS Digital Transformation Area Meetings: During Envision / Ignite Let’s learn more about how to work together Devices: Can purchase here at event Located here at Ignite MS Store Or local MS Stores in area After Event: Visit www.hololens.com Contact mpcsales@microsoft.com Watch: www.youtube.com/microsofthololens © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Questions? Microsoft Inspire 5/10/2018 7:00 AM © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

© 2017 Microsoft Corporation. All rights reserved. Microsoft Inspire 5/10/2018 7:00 AM © 2017 Microsoft Corporation. All rights reserved. Microsoft, Windows, Microsoft Surface and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Please evaluate this session Tech Ready 15 5/10/2018 Please evaluate this session From your Please expand notes window at bottom of slide and read. Then Delete this text box. PC or tablet: visit MyIgnite https://myignite.microsoft.com/evaluations Phone: download and use the Microsoft Ignite mobile app https://aka.ms/ignite.mobileapp Your input is important! © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.