Tourism industry Overview of Taiwan 2017／09／29

Briefing outline Introduction of Lion Group Tourism data statistics Greece Group Tour of Lion Travel 2

Conglomerate Structure XinFlight Travel (GSA) Our mission is to become the: Leading Lifestyle Consortium where all corporations add value to each other and to the customer Industry and discussion leader Trendsetter and innovator for everything lifestyle Ecosystem 9 Corporations Global Service Local Touch Lion Express Lion Technology Lion Talent Development XinMedia Lion Travel JWI Marketing Lion Group XinFlight Travel (GSA) Lion Consultation Uplan Travel

The Global Strategy of Lion 東京 Tokyo 北京Beijing 南京Nanjing 廣州Guangzhou 廈門Xiamen Richmond and Shanghai are the ticketing center Over 95 Global Service Locations: Taiwan : Lion Travel 79 Service locations (4 Ticketing Service Centers ) + Xin Flight (1 GSA) North America: Los Angeles, Richmond, Burnaby, New York Oceania: Sydney, Auckland Asia: Tokyo, Bangkok, Beijing, Shanghai, Nanjing, Kunshan, Xiamen, Guangzhou, Hong Kong7

3C Business Model 客源地串目的地管理 策略發展 5

3C Business Model Content Community Commerce XinMedia XinMedia/JWI Lion Travel/JWI Print Media Online & Social Media Audio / Video Media Curator Segment Target  Tourist Service Integration Marketing Lion Select Bon Voyage SENSE Global Tourism Vision CMS Microfilm Events Online Link 6 6

Content Development 7

Print Media Monthly Magazine Special Editions Global Tourism Vision B2B Travel industry first-hand report and industry analysis - Circulation: 40,000/ Month SENSE Lifestyle - Circulation: 55,000/ Month Bon Voyage Travel planner and opinion leader - Circulation: 40,000/ Month 8

Audio / Video Media In Love with Chengdu Three Part Microfilm Shalom Israel Microfilm Ningpo Microfilm Travel P.O.I. - WEB TV

Content - Online & Social Media Xin Air SoLoMo Channel “EK366 A380 DXB-TPE First Flight” Xin Media SoLoMo Channel

Community Development 13

Community

XinForum Inviting the leaders of various disciplines and industries to share their passion and stories of struggles and success. Utilizing Lion’s extensive network of retail locations, XinForum hosts forums and lecture series to interact with our target communities.

Creating Celebrity Lifestyle Guides Creating the environment to foster and develop experts: Tour Guides Famous Bloggers Industry Insiders Creating the market and demand for each lifestyle interest 17

Tourism data statistics 18

The chart of Inbound & Outbound in ten years Unit: People 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Outbound to Europe (2007-2016) Unit: People Unit: People

Greece Tourist Arrivals Tourist Arrivals in Greece increased by 6.6 percent to 1.92 million in May 2017 from 1.80 million in the same month of the previous year. Tourist Arrivals in Greece averaged 1046381.81 persons from 2007 until 2017, reaching an all time high of 3303014 persons in July of 2016 and a record low of 140107 persons in February of 2013.

Greece Tourism Receipts Tourism Revenues in Greece increased to 2046.80 EUR Million in June from 1093.60 EUR Million in May of 2017. Tourism Revenues in Greece averaged 873.26 EUR Million from 1997 until 2017, reaching an all time high of 3477.70 EUR Million in August of 2015 and a record low of 109 EUR Million in February of 2003.

Greece Group Tour of Lion Travel 23

Greece/ Turkey / Egypt Greece Turkey Ehypt

Element of Group Inclusive Tour Accommodation: Basic on four star Hotel (five stars in Athens) Meals : three courses local meal (michelin one star) Transport: Bus、 Ferry 、 train、 domestic flight (Aegean Airlines) Sightseeing: Athens 、 Delphi 、Meteora 、Corinth 、 Mykonos Island 、Santorini、