Association of Latino Professionals For America

ALPFA ALPFA MONTHLY CALL Presidents, EVPs and Regional Directors Wednesday, June 21, 2017 5:00 – 6:00 p.m. EDT Empowering Latino Leaders 2

ALPFA AGENDA WoA Update ALPFA/JA In a Day Initiative Girl Scouts Update Membership Drive Update Veterans Update Convention Update Empowering Latino Leaders 3

ALPFA AGENDA (continued) Marketing Update Premium Content Site Mentoring and Leadership Certification Platforms Update Chapter Related Updates Q & A Empowering Latino Leaders

ALPFA WOMEN OF ALPFA TESTIMONIALS Lilly Perez-Santos WoA SDC 4 Empowering Latino Leaders 4

ALPFA GIRL SCOUTS Update Pavel Payano Director of Operations – Boston Empowering Latino Leaders 4

ALPFA ALPFA/JA IN A DAY INITIATIVE Pavel Payano Director of Operations – Boston Empowering Latino Leaders 4

ALPFA Pilot Objectives Empowering Latino Leaders 4

ALPFA INCREASING LATINO VOLUNTEERS Will take place first two weeks of October coinciding with National Hispanic Heritage Month. Cities invited to partner ALPFA members on JA in a Day opportunities across the USA in October, 2017: Atlanta, Boston, Charlotte, Chicago, Detroit, Houston, New York, Phoenix, Philadelphia & Seattle. We will be looking for JA/ALPFA Areas can expect to engage a minimum of 10-15 ALPFA volunteers. Upon confirmation of participation, JA Area representatives and local ALPFA leadership will be virtually introduced to begin planning the experience(s). Empowering Latino Leaders 3

JA in a Day Event Expectations of ALPFA Participants Recruit 10-15 ALPFA volunteers for the event. Work with JA Area on event logistics (confirmation of event date, time, volunteer contact information). Assist JA Area in the collection of any necessary volunteer information (forms, etc.) Coordinate volunteer training(s) to be led by JA Area. Share link to post-volunteer experience survey with ALPFA volunteers. Empowering Latino Leaders 4

ALPFA Timeline INCREASING LATINO VOLUNTEERS June & July: Confirmation of participation by ALPFA Chapters & JA Areas August: National marketing efforts to begin August to October: JA in a Day planning by JA Areas & ALPFA contacts October: Local JA in a Day Implementation October: Collection of JA Program pre/post survey results by JA Areas October: Link sent to ALPFA volunteers for post-volunteer experience survey INCREASING LATINO VOLUNTEERS Empowering Latino Leaders 5

ALPFA MEMBERSHIP DRIVE Update Katie Schlomann VP, Membership & Operations – New York Empowering Latino Leaders 4

ALPFA Veterans Update Mona Asra Director of Operations – Chicago 4 Empowering Latino Leaders 4

ALPFA Veterans Update Veteran task force has put together a framework that will be disseminated to chapters (similar in structure and intention as the WoA framework). New Veterans page will be launched with links to websites that can provide additional guidance from organizations already assisting veterans, etc. Working on creating webinars specifically related to veterans All content focused on the various stages of transition from military life to civilian life. **More to come in the weeks leading up to convention Empowering Latino Leaders 4

ALPFA CONVENTION Update Mona Asra Director of Operations – Chicago 4 Empowering Latino Leaders 4

ALPFA Empowering Latino Leaders 4

ALPFA CONVENTION Update (continued) ALPFA’s Got Talent contest is back! This year the competition will be handled differently. Audition videos will be made visible so our membership can vote to determine what 5 acts will perform at convention. Prizes are: $2,000 for first place winner, $1,000 for second place winner, and the first place winner gets to select a professional or student chapter to receive an additional $2,000. Marketing team will address in their update where to find more details and how to help us advertise the competition. Empowering Latino Leaders 4

ALPFA Empowering Latino Leaders 4

ALPFA CONVENTION Update (continued) Please share convention volunteer flyer and link to Volunteer Interest Form Volunteer 6 hours (2 shifts) and receive free access to all workshops and career fair We need 400 Volunteers! Volunteer Interest From Link: http://tinyurl.com/Volunteer2017ALPFA For questions please email Michael Rodriguez (Project Management Team) at: michaeljrdrgz@gmail.com Empowering Latino Leaders 4

ALPFA CONVENTION Update (continued) First Chapter Leaders Session, August 6th 1:30pm Charlie Letter for ALPFA Members (Luis Vargas) Professional Chapter of the Year Awards – No nomination process this year. Will be determined based on chapter accomplishments from Aug 1, 2016 to July 31, 2017. For general convention related questions, please refer to the ALPFA Convention page (under Events drop down) Empowering Latino Leaders 4

ALPFA MARKETING UPDATE Luis Vargas Chief Marketing Officer Carlos Perez Creative Director Belex Rodriguez Marketing Coordinator Maria Dietrich Marketing IT specialist David Donoso Video editor Empowering Latino Leaders 5

MARKETING Gated Premium Community: Landing pages created. ASK: Do you have premium content that can be added to the section? ALPFA Got Talent Campaign Launched – Please encourage your members with special skills to participate – if a chapter member wins he/she has $2000 available to give to the chapter of his/her choice Convention Marketing at full swing – Please visit ALPFA social media accounts and share what we are posting on a daily basis Mobile APP is being loaded with convention content – Launch coming soon Once we launch need your help to spread the word through your channels Empowering Latino Leaders 5

SM Engagement Facebook Twitter New Marketing support team: We have hired three contractors overseas that are helping us improve the amount and quality of our marketing deliverables…and the impact is already noticeable with more followers and engagement Facebook Twitter Empowering Latino Leaders 5

ALPFA Premium Content Update Julio Carbonell Chief Information Officer Jonathan Luis Vargas Chief Marketing Office Empowering Latino Leaders 4

ALPFA MENTORING AND LEADERSHIP CERTIFICATION PLATFORMS Update Luis Vargas Chief Marketing Office Julio Carbonell Chief Information Officer Jonathan Empowering Latino Leaders 4

ALPFA CHAPTER RELATED Updates Janis Bentley Chapter Development Operations Caren Russian Manager of Chapter Operations Empowering Latino Leaders 4

ALPFA CHAPTER RELATED Updates Reminder of missing signed agreements from chapter leaders (Janis/Caren) Reminder to send us chapter events from now through convention (Janis/Caren) Monthly Video Calls by Migdalia and Regional Directors – Begin in July. (Mona) Chapters That Raised Money to Send Chapter Leaders to Convention – Reach Out to Migdalia (Mona) Empowering Latino Leaders 4

ALPFA Q & A Empowering Latino Leaders 4