Starbucks Coffee House

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Presentation transcript:

Starbucks Corporation Presentation By: : Senly Chan, Kwai Wong and Dan Chen VESL Spring C Fall, 2014

Starbucks Coffee House

From Here – Proudly Serving Seattle Since 1971

- Founded: March 30, 1971 Pike Place Market in Seattle, Washington - Founded: March 30, 1971 Pike Place Market in Seattle, Washington. - F0unders : Jerry Baldwin, Gordon Bowker and Zev Siegl. - Issued stock on market 11/04/1985 - Logo Changed: The first logo from 1971-1987 The second logo from 1987 -1992 The third logo from 1992-2011 2011 and beyond

Starbucks in the global - Recognized #1 largest coffee house chain in the world. - 24,000.- stores in 64 countries. - Annual profit over 1 billion.

Prominent marketing Strategy Partnering with Bookstores Bookstore chain (US: Barnes and Noble; CAN: Chapters) A place to relax. Provide convenience a meet up place and increase the flow of people.

Starbucks is linked to the farmers and suppliers who grow and produce coffee products. Helping people thrive helps ensure the long-term sustainability

Introducing Distinguishable Coffee Fair Trade certified coffee – certified by the Fair Trade organization stating that the coffee is on the Fair trade standard

Adaptation to New Technology – Starbucks App - Engaged in social media and technology. - Starbucks apps. - Performed perfect the program, enhance of security for its customers regarding to the system, and also loyalty.

Reasons for successful 1 Good business planning 2 Stable supply & good quality control 3 Using updated technologies 4 Loyal customers and employees

Interesting things: evicted by Forbidden City

Starbucks closed its store in Forbidden City after six months of controversy over the coffee-shop chain doing business there. Up to Feb 2014 - 65 countries

Interesting things: Same-sex marriage In January 2012, a Starbucks executive stated it supports the legalization of same-sex marriage.

Interesting things: Gun controversy

Starbucks' Big Plan To Fund Employees' College Education

Foundation The Starbucks Foundation was created as part of Starbucks commitment to strengthen communities. Opportunity for Youth Community Service Supporting Coffee, Tea and Cocoa Communities Access to Get Clean Water What They’re Doing Now