Swiss Air 2010 Q3

Contents PART 1: SWISS AIR - BASEL 3 PART 2: SWISS AIR - GENEVA 11 PART 3: SWISS AIR - ZURICH 19

PART 1: SWISS AIR - BASEL

Socio – demographic profile Gender Age Activity Educational background Marital status Standard of living Citizenship Swiss Air Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3 Base: Basel destination

Who arranged the purchase of your airline ticket Reason for one’s trip today Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3 Base: Basel destination

Number of people in the travelling Profile of fellow – passengers Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3 Base: Basel destination

How did you purchase your ticket? How early is your ticket bought before your air journey? Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3 Base: Basel destination

The most important considerations The most important considerations when airline ticket purchasing Base: Basel destination

Frequent flyer program membership Base: Basel destination

Number of flights in the last 12 months from BUD Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3 Base: Basel destination

PART 2: SWISS AIR - GENEVA

Socio – demographic profile Gender Age Activity Educational background Marital status Standard of living Citizenship Swiss Air Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3 Base: Geneva destination

Who arranged the purchase of your airline ticket Reason for one’s trip today Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3 Base: Geneva destination

Number of people in the travelling Profile of fellow – passengers Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3 Base: Geneva destination

How did you purchase your ticket? How early is your ticket bought before your air journey? Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3 Base: Geneva destination

The most important considerations The most important considerations when airline ticket purchasing Base: Geneva destination

Frequent flyer program membership Base: Geneva destination

Number of flights in the last 12 months from BUD Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3 Base: Geneva destination

PART 3: SWISS AIR - ZURICH

Beyond transfer flow – Zurich, Swiss Air Which Airline are you flying on with after Zurich? (Most mentions): Swiss Air To other destinations: 26% Montreal 4% Los Angeles 3% Miami 3% Toronto 2% New York 2% Chicago 2% 5% 3% 3% Porto ZURICH Lyon 3% Base: Zurich destination

Socio – demographic profile Gender Age Activity Educational background Marital status Standard of living Citizenship Swiss Air Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3 Base: Zurich destination

Who arranged the purchase of your airline ticket Reason for one’s trip today Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3 Base: Zurich destination

Number of people in the travelling Profile of fellow – passengers Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3 Base: Zurich destination

How did you purchase your ticket? How early is your ticket bought before your air journey? Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3 Base: Zurich destination

The most important considerations The most important considerations when airline ticket purchasing Base: Zurich destination

Frequent flyer program membership Base: Zurich destination

Number of flights in the last 12 months from BUD Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3 Base: Zurich destination