8 Steps to Facebook Ad Creating & Conversion Tracking Set-up

Sign Up for LeadSquared Free Trial Wait for Your Account Activation Create Landing Page Install the Static IFrame Adding a Custom Image/CTA for the Tab

Sign Up for LeadSquared Free Trial Wait for Your Account Activation Create Landing Page Install the Static IFrame Adding a Custom Image/CTA for the Tab

Sign Up for LeadSquared Free Trial Wait for Your Account Activation Create Landing Page Install the Static IFrame Adding a Custom Image/CTA for the Tab

Login, Hover over ‘Marketing’ and Click on ‘Landing Pages’ 1 Login, Hover over ‘Marketing’ and Click on ‘Landing Pages’ 1 5

Click on ‘Create Landing Page’ to Start Creating a New Landing Page 2 Click on ‘Create Landing Page’ to Start Creating a New Landing Page 2 6

Name your Landing Page, Choose a Suitable Template, and Click Next 3 Name your Landing Page, Choose a Suitable Template, and Click Next A Name your Landing Page Choose a Suitable Template B Click Next C 7

Build Landing Page allows you various options: 4 Build Landing Page allows you various options: A Landing Page Editor – You can add or Remove Blocks, change fonts etc. B Canvas Properties – You can change the Color Scheme etc. C Live Chat Support – Chat with Us if you get stuck anywhere. B A C 8

You have an option to Edit individual Blocks by clicking on them 5 You have an option to Edit individual Blocks by clicking on them A Block Content – You can Edit Content, Change Block Type, Delete Block etc. B Block Properties – You can change the Block Properties like Color Scheme etc. B A

6 Edit Content for any block; you get multiple options including Add Image and Add Table

Change Block Type: You can Change the Block Type 7 Change Block Type: You can Change the Block Type A HTML Block: This would allow you to edit the content of the block. B Form Block: A form block (to capture lead details) would replace the original block. C Media Block: You can add just an Image or a Video using this block.

Specify the ‘Post Form Submission Actions’* 8 Specify the ‘Post Form Submission Actions’* A Choose to show a ‘Thank You Message’ after Submission. B Redirect the visitor to a ‘Custom URL’ or a ‘Thank You Page’. C Allow the Lead to Download a Document. (*These are the events that would happen after the visitor submits the form on the landing page.) A B C

D Send an Email Auto-Response to the Lead. The template is customizable. D

E Send a Notification Email to Yourself. This template is customizable as well. You would be notified every time your landing page captures a submission. E

F Assign Leads to a Marketer and Add Leads to the List of your choice. G Assign Lead Score to the Landing Page based on it’s importance. H Embed the Tracking Script here (for Google Analytics etc.) In case of a Facebook Ad Campaign, the Facebook Conversion Pixel would come here, or on the page this landing page redirects to, based on your Ad objective. F G H

9 SEO Options: You can set the various SEO Options for your page

10 Summary: You can see the summary of the landing page, before publishing A You can Preview this Landing Page before publishing. B Send the Landing Page Summary to your Manager for approval (if needed). B A

C D Note this URL. This is the URL of your Landing Page. Publish the Landing Page. C D

Sign Up for LeadSquared Free Trial Wait for Your Account Activation Create Landing Page Install the Static IFrame Adding a Custom Image/CTA for the Tab

Install the Static IFrame Tab 1 Install the Static IFrame Tab If this is your first Facebook Custom tab, here’s the link to get started: First Tab. 2 Other Tabs You are allowed 12 tabs by Facebook. Here are the other ones. Second Tab Third Tab Fourth Tab Fifth Tab Sixth Tab Seventh Tab Eighth Tab Ninth Tab Tenth Tab Eleventh Tab Twelfth Tab

3 You’ll reach this Screen. Click on ‘Add Static HTML to a Page’

Choose the Page you want to Add the Tab to 4 Choose the Page you want to Add the Tab to A Choose the Page from the dropdown list (You would see the dropdown if you admin multiple Facebook pages). Click on ‘Add Static HTML’. B A B

5 Authorize the App A After authorizing the app, you would see a new box added to your Facebook tabs, named ‘Welcome’. You can Edit it by clicking on it! B Click on the Tab to Edit

Choose the Suitable App 6 Choose the Suitable App You would be asked to ‘choose an app’ to start customizing your Tab. Choose ‘Website App’.

Bonus Tip: There are two types of apps: Core Apps and Business Apps Bonus Tip: There are two types of apps: Core Apps and Business Apps. Core apps are free and business apps are paid. Core Apps Business Apps HTML: You can directly paste the HTML code here. You would use this if you are a coder, or if you have the HTML code of the page you want to display as your Facebook Landing Page. Drag and Drop –This one is a premium app, and would allow you to put together a proper landing page using its drag and drop features. You would have the option to add videos, images and whatnot without any coding. Image – You can upload custom images on this tab. The action that you would be able to drive is getting ‘Likes’ on your Page. Contact – You can allow users to email you using this app; you would therefore be able to get their queries, as well their email addresses. Image Plus - Allows you to Add an image, title and description, and most importantly an on-click redirect URL PayPal - Allows you to create a Paypal Buy Now button. So, you can have a Purchase option on your Facebook page itself. Website – All you need to do to pull external content to Facebook using this app is place the URL in the given space. YouTube - You can pull your entire YouTube Channel to display in this core app.

7 Website App A B C You can change the app type if you want. Just enter the URL of the landing page you just created using LeadSquared. Adjust the dimensions of the page to fit Facebook app space. B C A B C

8 Enabling the Fan Gate B A C Click on FanGate. Check Enable FanGate. You can Edit the Message on Instant Fangate or Use a Custom App to Create the Fan Gate. B C B A C

9 More Options A B C Click on More. Sharable URL: URL for your app; use this URL wherever you wish to display the app. Add Tabs: Remember, I gave you the links for Facebook tabs; you can add them directly too. B C A B C

On Scrolling Down, you would see the following options: Google Analytics: Place the Google Analytics Tracking code here*. Facebook Settings: You can Change the Name of your App here; I have changed it to ‘Try LeadSquared’. E D E *(if you didn’t already do this while creating the landing page in LeadSquared)

Support: Do you see the ‘?’ sign next to More. Click it. 10 Support: Do you see the ‘?’ sign next to More. Click it. A Post your Queries, Problems and Praise. Check FAQs. B A A B B

Publish: You can Preview and Publish the Page now. 11 Publish: You can Preview and Publish the Page now. B A

Sign Up for LeadSquared Free Trial Wait for Your Account Activation Create Landing Page Install the Static IFrame Adding a Custom Image/CTA for the Tab

Go to Your Facebook Page Timeline 1 Go to Your Facebook Page Timeline A You would see the tab you just created. A

C B D Click on the Dropdown Arrow that you see just next to your tab. Hover over your Tab, you will see an Edit option (the pencil icon on right). Click it. From the Dropdown Box, Click ‘Edit Settings’. C D C B D

E On a popup, you would now see an option called ‘Custom Tab Image’. Click on ‘Change’. Upload the image of your choice, and you are done.  (*The image has to be 111 * 74 px in dimension). F G E

Your Custom Image is ready now! If anyone clicks on this Icon, your Landing Page would open; you can also use this app’s URL in Facebook ads.

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