Desktop Publishing Creech Notes An Introduction to Desktop Publishing Creech Notes

Origins of Desktop Publishing DTP revolution began in 1985 Started by publishing company executive Paul Brainerd who coined the term based upon software developed by James Davise in 1983. Utilized a new type of software called layout software. The software name was Pagemaker and was created by the Macintosh company.

Desktop Publishing Combines text and graphics on a page Uses the principle known as WYSIWYG (pronounced wizzy-wig)…. which means “What you see is what you get.”

What is Desktop Publishing? Desktop publishing is the use of the computer and software to create visual displays of ideas and information. OLD / TRADITIONAL DEFINITION: Desktop publishing is the use of the computer and specialized software to create documents for desktop or commercial printing. Desktop publishing refers to the process of using the computer to produce documents such as newsletters, brochures, books, and other publications that were once created manually using a variety of non-computer techniques along with large complex phototypesetting machines. Today desktop publishing software does it all - almost. But before PageMaker and other desktop publishing software there were e-scales, paste-up, and other non-desktop computer ways of putting together a design for printing.

Desktop Publishing Documents Documents may be for: Desktop or commercial printing Electronic distribution Including: PDF slide shows Email newsletters the Web

Comparison Between Desktop Publishing and Graphic Design Desktop Publishing - Is the process of using the computer and specific types of software to combine text and graphics to produce documents such as newsletters, brochures, books, etc. Graphic Design - Is the process and art of combining text and graphics and communicating an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication.

What is DTP Software Desktop publishing software is a tool for graphic designers and non-designers to create visual communications

Where is DTP Used? Graphic design firms Other types of businesses of all sizes Homes Schools Quick copy centers Service bureaus Print shops Just about anywhere there is a need to produce printed communications from billboards to baby announcements to business cards, you can find desktop publishing software and people using it.

Who Does DTP? Freelance and in-house graphic designers Small business owners Secretaries Teachers Students Individual consumers When desktop publishing software first debuted, desktop publishing was almost the exclusive realm of graphic designers. However, with the advent of more desktop publishing software and easier-to-use, consumer-oriented software desktop publishing became accessible to a wider range of people, including non-designers and others without graphic design experience. a graphic designer or other professional (often with some formal training or background) who uses desktop publishing software (most often the high-end programs such as Adobe PageMaker or QuarkXPress) to design documents for clients. a (often) small or home-based business person (often self-trained or with a background other than design or printing) who uses their computer and desktop publishing software to design documents for clients. a (often) small or home-based business person with a word processing, resume, or office support business who uses their word processing software (usually) to design documents for their word processing clients. a person who uses their computer and desktop publishing software to design documents for their own business (not for clients). Will usually use low-end to midrange desktop publishing software and print documents directly to their desktop printers. a secretary, administrative assistant, or other office support person who uses word processing or desktop publishing software to design documents for an employer — in addition to their normal, non-design duties. Additionally, desktop publishing software is frequently used by consumers for personal use for various desktop printed projects such as greeting cards, family newsletters, and other creative printing projects.

Why is DTP Important? Desktop publishing and graphic design can make documents look better, prettier. But it's about more than just appearance. Desktop publishing, used properly, enhances visual communication and streamlines the process of disseminating information of all kinds. Desktop publishing is important as a tool that can enhance communication by making it possible to quickly and efficiently produce printed and electronic (online or on-screen) documents. Desktop Publishing allows the user to rearrange text and graphics on screen, change typefaces as easily as changing shoes, and resize graphics on the fly, before finally committing a design to paper. There are drawbacks to desktop publishing in that it also makes it easier and less expensive to produce really bad designs. So, while desktop publishing is important, education in basic principles of graphic design and desktop publishing techniques is equally important.

How Do You Do Desktop Publishing? The mechanics of desktop publishing after the design stage involves using software tools to set up the document, place text and graphics, and prepare digital files that will print properly using desktop or commercial printing processes or display properly onscreen. There is no quick answer and probably the better question is, "how do you learn to do desktop publishing?" You learn by reading, studying, and doing.

How a DTP Document is Created Before worrying about what software to buy and how to use it, learn what is involved in the process of desktop publishing. There are many processes and procedures in desktop publishing but the basic creation of a document using desktop publishing techniques involves 4 steps: Design: Research—Brainstorming—Planning Create: Document Setup—Text Acquisition— Image Acquisition—Page Composition Digital Prep: Proofs—File Preparation Publish: Printing and/or On-Screen—Electronic

The Design Process The Purpose What is this publication meant to do? Is the intent of the publication to educate, inform, entertain, or advertise? What information, product, or service is it describing or selling? The Audience Who do you want to read your publication? What do they like, and what appeals to them? How does your message meet their needs?

The Design Process, cont. The Content What content and graphics do you need to effectively achieve your purpose and get the response you want from your audience? Should you use mostly written information, or is it better to use lots of illustrations? The Layout How do you make your content visually appealing and easy to read for your audience? How can you capture the audience’s attention? What size text should you have, and how should it be organized? Where should the graphics go? How do you guide the reader to important information?

The Design Process, cont. The Publication Is factual information accurate? Has it been proofread and edited? Should it be printed, published as a Web page, or both? If it is printed, is it on a single page, two-sided pages, or in multiple pages? If it is a Web page, do you need hyperlinks or interactivity