AUDI CPO August 2015

Entice used car shoppers to upgrade Offer the peace of mind that comes with CPO to shopping audiences completing purchase-ready actions

Most CPO Shoppers Are Open-Minded Source: KBB.com Market Intelligence – CPO Insights, Q2 2014 Q: How far along are you in your decision process?

More Current CPO Owners Were Also Used Car Shoppers vs More Current CPO Owners Were Also Used Car Shoppers vs. Any Other Intent Source: 2014 AutoTrader.com CPO Study Q: What other types of vehicles did you consider before purchasing/leasing your CPO [previously answered Make/Model]?

Over Half of Used Car Shoppers Are Willing to Pay a Premium for CPO Willingness increased 50% YoY Source: 2014 AutoTrader.com CPO Study; 2013 AutoTrader.com CPO Study Q: Would you be willing to pay more for a Certified Pre-Owned (CPO) vehicle compared to a used non-Certified vehicle?

CPO Listings Module: Promote Live Inventory to Shoppers Surface local inventory feeds to transact ready Used Car shoppers Drive awareness of local Audi vehicle listings by surfacing inventory feeds along the Used Car paths Drive consideration among Audi considerers as they explore sample listings from a user-initiated overlay Reach a highly qualified in-market shopping audience exhibiting ready- to-purchase behaviors by pricing vehicles

CPO Listings Module: Promote Live Inventory to Shoppers Surface local inventory feeds to transact ready Used Car shoppers Shoppers pricing out Used Audi vehicles will be presented with the CPO Module If there are no listings within a 75 mile radius, shoppers will be presented with a branded CPO message OR

Drive awareness for your CPO program Provide value to shoppers by aligning with relevant KBB.com CPO information

KBB.com Is the Top Non-OEM/Dealership Site for CPO Research 81% used Kelley Blue Book, #1 Among “Other Websites” Q7: What percentage of time spent on the internet shopping for your vehicle did you allocate to each site? Source: 2014 AutoTrader.com CPO Study, Base = CPO Intenders Q: What resources would you use/ have used to gather information about Certified Pre-Owned (CPO) vehicle(s)? Q: You mentioned that you would use / have used other websites: Please select all of the websites you would visit / have visited. 9

Not All KBB.com Shoppers, However, Are Familiar With the Concept of CPO More than 1 out of 3 shoppers lack familiarity overall Source: KBB.com Market Intelligence – CPO Research, Nov 2014 Q: How familiar would you say you are with the concept of Certified Pre-Owned (CPO) vehicles?

Educating Shoppers About the Correct CPO Definition Increases Consideration Source: 2014 AutoTrader.com CPO Study Q: Thinking about your next vehicle, how likely are you to consider…? (Top Two Box) Q: Now that you have seen the definition of CPO vehicles, how likely would you be to consider a CPO vehicle for your next purchase? (Top Two Box)

CPO Advertising Can Impact Potential Buyers And became aware of CPO while online and even while at the dealership… CPO Advertising Can Impact Potential Buyers 38% of CPO owners on KBB.com stumbled upon CPO during their research process 38% No Source: KBB.com Market Intelligence – CPO Research, Nov 2014 Q: Would you say you began your vehicle search with CPO vehicles already in mind? Q: How did you become aware of CPO during this process? (Select all that apply)

CPO Homepage: Takeover the CPO Experience Generate awareness for CPO by bringing the program front and center Build awareness among shoppers specifically seeking out CPO opportunities on KBB.com Guide and influence shoppers seeking information about “Why CPO” by presenting them with integrated, valuable content from the Trusted Resource® Insert your brand into CPO shoppers’ consideration set before they choose a competitor

CPO Homepage: Takeover the CPO Experience Generate awareness for CPO by bringing the program front and center High-impact Billboard unit headlines the CPO section MREC rounds out the takeover bringing efficiency and awareness to your CPO program CPO Search By OEM captures attention before shoppers consider a competitor Branded CPO Resources module guides shoppers through the buying process