More Non SUV Owners Considering Buying SUVs Which Vehicle Do You Currently Own? Which Vehicle(s) Are You Considering? 63% 40% 54% 46% Sedan/Coupe Utility Vehicle Sedan/Coupe Utility Vehicle Q: Please select up to 2 segments you currently own and/or use. Q: Please select up to 2 segments you are considering. Q: What type of vehicle are you considering? (check all that apply) In-Vehicle Technology Survey N = 2076 Excel tab ‘Consideration’

Consumers Are Split Between Safety And Infotainment When Defining In-Vehicle Technology Which of The Following Best Represents In-Vehicle Technology to You? 10% 11% 15% 50% 46% Car Care Features Navigation Connectivity Features Infotainment Features Safety Features Infotainment Features Q: Which of the following best represents in-vehicle technology to you? In-Vehicle Tech Survey N = 2076 Excel tab ‘BestInVehTech’

Which of The Following Best Represents In-Vehicle Technology to You ? Young Shoppers Associate In-Vehicle Technology With Infotainment Features Which of The Following Best Represents In-Vehicle Technology to You ? 6% 13% Millennials 15–35 years old Gen X 35–55 years old 17% 25% 56% 51% Baby Boomer 51–69 years old 21% 11% Silent Generation 70–90 years old Q: Which of the following best represents in-vehicle technology to you? In-Vehicle Tech Survey N = 2076 Excel tab ‘BestInVehTech’ Safety Features Infotainment Features

Safety Features Are Most Important When Considering A New Vehicle When Are Certain Features Considered? 27% 21% 14% 13% When I’m First Researching When I’m Narrowing Down The List I’m Considering After I Visit The Dealers Never Car Care Connectivity Entertainment Navigation Safety Excel Sheet: Features Q: In your shopping process, when would you consider each of the following? In-Vehicle Technology Survey N = 2076

When Are Certain Features Considered? 64% Of People Have Never Experienced These Safety Features. Of Those Who Have, Blind Spot Detection Was Most Popular When Are Certain Features Considered? 26% Blind Spot Detection Adaptive Cruise Control 21% Heads-up Display 20% Lane Departure 15% Accident Avoidance System 14% Self-Parking 4% Q: Have you ever driven a car with any of the following safety features? In-vehicle Tech Survey N = 737 Excel sheet ‘DriveSafety’

Infotainment Features People Who Think Technology Means Safety Are More Likely To Have Driven A Car With Safety Features Safety Features Infotainment Features Q: Have you ever driven a car with any of the following safety features? Q: Which of the following best represents in-vehicle technology to you? In-vehicle Tech Survey N Safety = 1435, N Infotainment = 1216 Excel sheet ‘DriveSafety’

For 1 In 3 People, Technology Is Make Or Break When Choosing A Car When Choosing The Car I Will Purchase 1 In 3 People 66% Technology Features in the Car Will Make or Break My Decision Any Technology That Comes in the Car is an Added Bonus Q: When choosing the car I will purchase… In-Vehicle Technology Survey N = 2076 Excel Sheet: MakeOrBreak

Common Tech Items Are What People Find Most Important When Shopping For A New Vehicle Back-up Camera USB/Auxiliary Port Bluetooth Remote keyless entry Very Important Neutral Blind Spot Detector Navigation Push to Start 4G LTE hotspot Remote engine start Satellite Radio Voice Commands Not Important Q: How important are the following technology features to you? In-Vehicle Technology Survey N = 2076 Excel sheet: ‘BackupCamera’, ‘BlindSpot’, ‘USB’, ‘Bluetooth’

Safety Technology Becomes More Important As Drivers Age How Important Are The Following Technology Features to You? 47% 45% Baby Boomer 51–69 years old 26% 25% Millennials 15–35 years old Gen X 35–55 years old 45% 37% 63% 57% Silent Generation 70–90 years old Q: How important are the following technology features to you? Q: What is your age? In-Vehicle Technology Survey N = 2076 Excel sheet: ‘BackupCamera’, ‘BlindSpot’ -Highlight very important portion Back-Up Camera Blind Spot Detector

Connectivity Features Are More Important To Younger Drivers How Important Are The Following Technology Features to You? 25% 30% Silent Generation 70–90 years old 42% 39% Baby Boomer 51–69 years old 59% 44% Millennials 15–35 years old 62% 49% Gen X 35–55 years old Q: How important are the following technology features to you? Q: What is your age? In-Vehicle Technology Survey N = 2076 Excel sheet: ‘USB’, ‘Bluetooth’ USB/Auxiliary Port Bluetooth

Phone Features Are Not Important To Millennials When Shopping For a New Vehicle 55% 58% Not Important 32% 53% 4G LTE Hotspot Navigation Satellite Radio Voice Command Millennials 15–35 years old Q: How important are the following technology features to you? Q: What is your age? In-Vehicle Technology Survey N = 2076 Excel Sheets: ‘SatelliteRadio’, ‘Navigation’, ‘4G’, ‘Voice’

TECHNOLOGY COMPANIES AND DATA

Awareness Of Google And Apple In-Dash Integration Is Low NO AWARENESS 51% Q: Both Google and Apple are producing technology to integrate your mobile phone with your car’s in-dash display. Are you aware of either of these technologies? In-Vehicle Technology Survey N = 2076 Excel Sheet: InfoGoogleApple

Neither Apple Or Google Branded Their Products As Expected What is The Name of Each Company’s Product? ICar Android Auto CarPlay Google Auto GAuto Apple Auto I Don’t Know ICar Android Auto CarPlay Google Auto GAuto Apple Auto Q: What is the name of each company’s product? In-Vehicle Technology Survey N = 1017

Both Google And Apple Have Confusion Surrounding The Name Of Their Infotainment System By Their Own User Base What is The Name of Each Company’s Product? IPhone Users Android Users Other Smartphone Users Google Auto 32% 39% 34% IPhone Users Android Users Other Smartphone Users Apple Auto 28% 31% 38% Q: What is the name of each company’s product? In-Vehicle Technology Survey N = 1017 Excel Sheets: GoogleName, AppleName

Consumers Do Not Trust OEMs With Their Data Who Do You Trust With Your Data? 46% 44% Large Companies 32% I Don’t Trust Any Entity With My Private Data 10% 68% Google Apple OEMs (i.e. Toyota, Honda, Etc.) Q: If the car you own has Android Auto or CarPlay (Apple’s Infotainment system), who do you trust most with your data? In-Vehicle Technology Survey N = 2076 Excel Sheet: DataTrust

8 In 10 People Are Not Interested in 4G LTE WiFi In Their Vehicles Would You Be Interested in Having 4G LTE WiFi in Your Vehicle? YES People interested in having 4G LTE WiFi in their vehicles are willing to pay $30 a month on average for the service. 19% NO 81% Q: Some vehicles include built in 4G LTE WiFi in their cars. This is similar to the data on a smartphone, but would require an additional data plan. Would you be interested in this feature? Q: How much would you be willing to pay each month for 4G LTE WiFi? In-Vehicle Technology Survey N = 2076 Excel Sheets: 4G LTE, 4G LTE2

In-Vehicle 4G LTE Interest By Generation Generation X Is Slightly More Interested In Having Vehicles Equipped With 4G LTE In-Vehicle 4G LTE Interest By Generation 16% 18% 19% 25% Silent Generation 70–90 years old Baby Boomer 51–69 years old Millennials 15–35 years old Gen X 35–55 years old Q: Some vehicles include built in 4G LTE WiFi in their cars. This is similar to the data on a smartphone, but would require an additional data plan. Would you be interested in this feature? In-Vehicle Technology Survey N = 2076 Excel Sheet: 4G LTE Interested

CARS OF THE FUTURE

Would You Prefer to Drive or Engage in Other Activities? Over Half Of People Prefer To Drive Instead Of Having A Self-Driving Car Would You Prefer to Drive or Engage in Other Activities? Millennials 15–35 years old Gen X 35–55 years old 55% 55% 66% 71% Baby Boomer 51–69 years old Silent Generation 70–90 years old Q: While your self-driving car is driving you around, what do you expect to be doing with most of your time? In-Vehicle Technology Survey N = 2076 Excel Sheet: CarDrive Drive

Will You Ever Own A Self-Driving Car? Baby Boomers And Silent Generation Do Not Believe They’ll Own A Self-Driving Car Will You Ever Own A Self-Driving Car? Millennials 15–35 years old Gen X 35–55 years old 77% Baby Boomer 51–69 years old 88% Silent Generation 70–90 years old 60% 66% Q: Will You Ever Own A Self-Driving Car? Q: What is the primary reason you don’t think you will own a self-driving car? In-Vehicle Technology Survey N = 1552 Excel Sheets: OwnSelfDriving, NoOwn No

Baby Boomers And Silent Generation Do Not Believe They’ll Own A Self-Driving Car What is The Primary Reason You Don’t Think You’ll Own a Self-Driving Car? 56% 51% 27% 19% 21% 9% 45% 23% 35% 44% 15% 25% I Prefer to Drive Myself I Don’t Trust The Technology I Don’t Think They’ll Exist in My Lifetime Baby Boomer Silent Generation Gen X Millennial

In How Many Years Do You Think You Will Own a Self-Driving Car? Millennials And Generation X Believe They Will Own A Self-Driving Car In About 10 - 15 Years In How Many Years Do You Think You Will Own a Self-Driving Car? Silent Generation 70–90 years old 5 Years Baby Boomer 51–69 years old 10 Years Gen X 35–55 years old 10 Years Millennials 15–35 years old 15 Years Q: Will you ever own a self-driving car? Q: In how many years do you think you’ll own a self-driving car? In-Vehicle Technology Survey N = 524 Excel Sheets: OwnSelfDriving, YesOwn

If Everyone Owned Self-Driving Vehicles, People Expect There To Be Gridlock On Roadways What Do You Expect Roadways To Look Like If Everyone Owned Self-Driving Vehicles? 27% Speeds Will Increase to 100+ Miles Per Hour 39% Gridlock Because More Vehicles Are On The Road 33% Personal Ownership Will Go Away (Everything Will Be Shuttles or Buses) Q: What do you expect roadways to look like if everyone owned self-driving vehicles? In-Vehicle Technology Survey N = 2076 Excel Sheet: Roads

Believe Your Self-Driving Car Will Pick You Up 2 In 3 Believe You’ll Be Able To Message Your Self-Driving Car In Order For It To Pick You Up How Will Your Self-Driving Car Pick You Up When It Drops You Off At The Store? 2 In 3 People Believe Your Self-Driving Car Will Pick You Up Q: How will your self-driving car pick you up when it drops you off at the store? In-Vehicle Technology Survey N = 2076 Excel Sheet: CarPickUp

Drivers Require High Incentives To Reveal Their Driving Habit Data If your car collects data about your driving habits, how much of a discount would your insurance company have to give you per year in order for you to be willing to give them access to this data? Q: If your car collects data about your driving habits, how much of a discount would your insurance company have to give you per year in order for you to be willing to give them access to this data? In-Vehicle Technology Survey N = 2076 Excel Sheet: InsuranceData

62% Of People Believe Cars Will Be Easily Hacked In The Future I Fear Cars in The Future Will Be Easily Hacked 12% Neutral 62% AGREE 26% Disagree Q: I fear cars in the future will be easily hacked. In-Vehicle Technology Survey N = 2076 Excel Sheet: CarHacked

If A Self-Driving Car Is Involved In An Accident, Most People Believe Either The Driver Or OEM Will Be Charged If Your Self-Driving Car Was Found To Be At Fault For An Accident, Who Would Be Charged? Q: If your self-driving car was found to be at fault for an accident, who would be charged? In-Vehicle Technology Survey N = 2076 Ask George about survey question Excel Sheet: CarAccident *This is essentially saying insurance companies will go extinct.

Believe Your Car Will Stop For a Pedestrian 3 In 4 People Believe If A Pedestrian Were To Walk In Front Of Your Self-Driving Car, The Car Would Stop Immediately 3 In 4 People Believe Your Car Will Stop For a Pedestrian Q: What would you expect your self-driving car to do if a pedestrian jay-walks in front of you? In-Vehicle Technology Survey N = 2076 Excel Sheet: CarJayWalk Note: The same thing would happen if a person was driving (i.e. we would hit the breaks and try to stop immediately), so people don’t expect anything different.

Thank You

Neither Apple Or Google Branded Their Products As Expected What is The Name of Each Company’s Product? ICar Android Auto CarPlay Google Auto GAuto Apple Auto I Don’t Know ICar Android Auto CarPlay Google Auto GAuto Apple Auto Q: What is the name of each company’s product? In-Vehicle Technology Survey N = 1017