Listen to Olga

From the bottom of my heart I wish you all a good meeting in Prague, I really wanted to meet with members of the GEAR plus and very much hoped for it. Especially in the year of the 50th anniversary of the GEAR. It is a magnificent organization with its own traditions and creative approach, and excellent members of the GEAR. I really appreciate that I was lucky to meet such high professionals, not indifferent, humane and democratic, very kind and bright people I am very proud that we communicate so many years. I consider this fact very important in my professional and personal life. From the bottom of my heart I wish you all a good meeting in Prague, ( Of course you can quote me during the presentations tomorrow ) Gear has become a very serious school for us, to understand what is the audience measurement. I would say, that it ' s the philosophy of the new approach for the study of the real  behavior of viewers and listeners. Fixing a real TV watching, not the viewer's opinion about TV watching. I think that this approach is still underestimated. But I hope that understanding will be. This is especially important, in my opinion, right now, in the measurement of online video, mobile phones, gadgets, on the desktop, laptop. Best regards, Olga