The Catalogue’s mission is to generate visibility and resources for the best community-based nonprofits, and make giving a more meaningful experience for.

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Presentation transcript:

The Catalogue’s mission is to generate visibility and resources for the best community-based nonprofits, and make giving a more meaningful experience for donors. ACT for Alexandria Kathy Jankowski, kjankowski@cfp-dc.org Nonprofit Excellence Forum Catalogue for Philanthropy: Greater Washington October 13, 2010 Director of Partnerships & Business Development

The Catalogue Business Model

Individual Involvement $ Philanthropic Capacity Expands Connection with Individual Charity Expands Multiple Gifts Over Time Second Gift First-Time Giving Consideration Interest Awareness Visibility Time When individual donors are connected to organizations that they will more likely give to a second time — because of a good experience — we increase the odds for success in expanding a culture of giving.

Care to Dance? Messaging Tips for Reaching New Donors Simple Credible Concrete Distinctive Actionable Care to Dance? Messaging Tips for Reaching New Donors