Working with you to develop our country and our communities

Writing Proposals for the (Busy) Corporate Sector Sanda Ojiambo, Head of Corporate Responsibility, Safaricom Limited & Head of the Safaricom Foundation, Thank you for being here. I also want to extend thanks to the team that spent time visiting the Safaricom Foundation and our project partners, the Gender Violence Recovery Centre and the Africa Braille Centre yesterday. I hope that you had an exciting and rewarding time. When I was asked to speak about this topic, I thought about ways in which we could expand the dialogue around Corporate Giving, recognizing that Corporate Giving exists in many ways, shapes and forms all across the world. For those seeking to secure funding from the corporate world – what do you look at when you are seeking a funding partner? Is it important to have values that are aligned? Is the funders image and reputation important ? Is sustainability important? Is the funders rationale for corporate giving important? And from the corporate perspectives – the most fundamental question – why are we giving? To whom? Is it sustainable? What is our partnership model? Is this giving or product marketing? Is this sustainable? What is our reputation amongst the public?

Who are we? Safaricom Limited is the leading converged telecommunications company in East Africa 4 in 10 Kenyans is a Safaricom Customer Safaricom Foundation is the Corporate Social Investment arm of Safaricom Limited Both entities are well respected within Kenya with wide reach among communities

Corporate Giving – what are you looking for? Corporate Giving often referred to as Corporate Social Responsibility , Corporate Philanthropy, Citizenship Cash donations Event sponsorships In kind donations Technical support Corporate Social Investment Employee Engagement

Why target the corporate sector? Who are we? Safaricom Limited and Safaricom Foundation Recognized as Lifetime Contributor to the MDGs by the United Nations MDG Trust Nairobi, September 2010 In September 2010, Safaricom was awarded the Lifetime Contributor to the MDGs in Kenya award by the United Nations MDG Trust. This was in recognition of the contribution that Safaricom Foundation and Safaricom Limited have made towards Kenya’s development agenda through contributions to all of the eight MDGs. Safaricom Limited is the leading provider of converged communication solutions in Kenya. Just last week, the company celebrated its ten year anniversary. The Safaricom Foundation was formed in 2003 and registered as a charitable trust to services as the Corporate Social Investment arm of Safaricom Limited. The Foundation has a very broad mandate, working in partnership with communities to implement community development projects in education, health, economic empowerment, environmental conservation, water, arts and culture, sports and disaster relief. Safaricom Sponsorships supports several initiatives along these thematic areas, by providing funds for event sponsorships and activations.

The Expanding Scope of Corporate Giving Providing funding Building Partnerships Employee Engagement Doing the Right Thing and Doing Things Right Sustainability I will share with you some practical examples of how we have expanded our scope of corporate giving , touching on providing funding, building partnerships, employee engagement, doing the right thing and sustainability, in our quest to be the leading Kenyan corporate.

Safaricom Foundation’s Funding Criteria Proposals must Be from a registered CBO, NGO or community group Demonstrate community ownership, community benefits and community participation BRIEFLY explain the situation and need Detail SPECIFIC interventions and measurable outcomes Demonstrate sustainability (leveraged funds are desired if possible – through other funders, Constituency Development Fund, in kind, community contributions, matched funding)

Proposals received vs. funded April 2009- March 2010 1281 proposals received 165 funded 13% funded

Safaricom Foundation Project Proposal Format GENERAL CONTACT INFORMATION  EXECUTIVE SUMMARY: Provide a brief overview and summary of the project. It should provide a credible statement that describes your organisation and establish the significance of the project   PROBLEM STATEMENT: State the challenges identified, the rationale/need to address these challenges and the conditions to be changed by the project   PROJECT OBJECTIVES: The objectives should describe the intended outcome of the project and should be SMART (Simple, Measurable, Accurate, Realistic and Time Bound) Indicate how the objectives will contribute to the achievement of the project, what difference the project will make and the time frame during which this will happen.  

Safaricom Foundation Project Proposal Format PROJECT IMPLEMENTATION AND MANAGEMENT PLAN: Describe the project activities indicating how the objectives will be accomplished, what will be done, who will do it, who are the implementers, partners and beneficiaries and when  it will be done.  Describe how the project will be sustainable after the funding period.    PROJECT MONITORING AND EVALUATION: Describe how you are going to monitor and evaluate the project so as to assess progress during implementation and improve the project efficiency as the project moves along.  DOCUMENTATION AND SHARING RESULTS : Describe how you are going to document the progress of your project during and after implementation.  State how you will document and share your results and let others know of your purpose, methods and achievements.  PROJECT BUDGET: Indicate the total cost of the project and also provide a detailed budget for these costs.    ANY ADDITIONAL INFORMATION: Provide any additional information in support of this proposal application 

Building Partnerships - How We Work Safaricom Staff Strategic Partners and Implementing Partners CBO/NGO/ INSTITUTION The Foundation works as a catalyst that provides financial resources and sometimes technical resources to support Community Based Organisations. Like the proverbial three legged stool, our partnership model cannot exist without the support of our strategic partners, and Safaricom staff who provide support in terms of project viability assessments and monitoring. Through our visits to partners, feasibilty assessments, monitoring visits and contact with staff sponsors, we build long term relationships with our partners. Earlier this year, we held a Partners Forum, bringing together over sixty of our current partners to exchange ideas on how to enhance our partnership model. Financial and Technical Resources

Employee Engagement Staff CSR Leave Days Employee Project Funding Scheme Employee Participation in Projects The World of Difference We firmly believe that as a Corporate Foundation, we have a wealth of skills and talent that we can share with our partners and contribute further to development. Each staff person is allowed four paid days off work to work alongside the Foundation in any of its initiatives. There is also a scheme, called “Pamoja” – the Swahili word for “together” that allows staff to access funding for projects that are in their communities or causes that they support. The Foundation provides up to ninety percent of the funding and the staff person provides the remaining ten percent. I will focus specifically on the World of Difference, a special prorgramme that has been running for a year whereby we have seconded Safaricom staff to work with the Foundation project partners in areas such as HR, I.T, Finance, Sales and Marketing, supporting their institutional capacity building in a way that a cheque or a grant would not.

World of Difference 12 staff seconded for three months each to work full time with the Foundation’s project partners, employing their technical and professional skills

Towards Sustainable Development It is more than seeking funding for community projects Partnership scopes are extremely wide Ongoing stakeholder /partnership engagement is important Challenge your funders/partners to do things right, not to just do the right thing In closing, my challenge to those seeking funds and those giving funds is that in order to contribute towards sustainable development, we need to look broader than corporate social responsibility or corporate giving to using our human resources to strengthen partnerships, looking at our products and our internal processes and compliance and doing things right.

Doing Things Right Social Good Products M-PESA M-KESHO Solar Phones Assessing our impact on the environment Recycling E-waste management Compliance Corporate Governance Tax Payer of the Year Responsible Citizenship Peace Messaging during Post Election Violence As stated in the beginning, it does not matter how much funding a corporate may be able to give. It also needs to act responsibly and “do things right”. It is not only through Foundations, CSR or corporate giving that corporates can contribute to sustainable development. Let me share with you a few examples of how we practice this within Safaricom

Contact Us Email: thefoundation@safaricom.co.ke Website: www.safaricomfoundation.org

Working with you to develop our country and our communities