Your Custom Email Report 01 Your Custom Email Report

PostUp’s Email Revenue Strategy How does email make money? Here’s how we think about it. List size is a multiplier on all key email revenue metrics; it is the most strategic aspect of your email program

List Growth: Key Driver of MRR$ Revenue grows faster than list size because new users = higher engagement New subscribers have double the engagement (opens, clicks) of tenured subscribers, so revenue grows faster than the list.

Your Current Web Program We’ll take a look at your current web presence. We’ll look at things like: Monthly unique visits Percentage of visitors on mobile devices Site technology, like CMS and monetization methods Site traffic sources, including a breakdown between social and search traffic percentages Monetization We’ll also take a look at your social media presence. We’ll brainstorm ways to convert this casual audience into one you can communicate with directly via email. We’ll also look at your current capture methods. You can see a few examples of capture methods on this slide. We’ll include samples of your methods in your personalized analysis. Once we know what you’re currently doing, we’ll be able to make suggestions on how to build on your current program.

Your Current Email Program We’ll also investigate your current email program, including things like: Current list size Email cadence Inbox presence Read Rate CTOR Email program monetization Email technology

Company - Current Email Program We’ll show you what our investigation turns up, including 90-day and 12-month stats on your program.

Revenue Potential We’ll include an ROI analysis with opportunities for advancement – and dollars – for your program. EXAMPLE Current Program Potential with PostUp Monthly Unique Visitors 3M Active Email Subscribers 160K 492K Sent emails: Increased 11M per month 3.0M / mo 14.0M / mo Bulked emails @ 20% -> 5% Spam Rate 13.3M / mo Email Opens @ 8% -> 17% Open Rate 417K / mo 2.2M / mo Click Throughs @ 5% -> 10% CTOR 63K / mo 403K / mo Page Views @ 1.7 per visit 106K / mo 685K / mo Site Traffic Revenue @ $10 CPM $1.1K / mo $6.8K / mo Newsletter Ad Revenue @ $3 CPM $0.1K / mo $6.7K / mo Promo Email Revenue: 2 per month @ $0 CPM $0.0K / mo $6.9K / mo Monthly Recurring Revenue $20.4K / mo Annual Recurring Revenue $13,764 $245,335