Hyundai 2016 upfront September 25, 2015

Giving Hyundai a head start in 2016 Handing-off to HyundaiUSA.com at early points in shopper research Owners Home Page Section & Segment Home Pages

Introduce & Inform – HOME PAGE SHOWROOM XL Boost awareness with a prominent, native unit on our most popular page Customizable billboard in line with KBB.com’s Home Page content Includes photo and feature call-outs that click out to HyundaiUSA.com Mocks are concept only. Actual design and layout of product is subject to change upon production.

Introduce & Inform – HOME PAGE SHOWROOM XL Boost awareness with a prominent, native unit on our most popular page Customizable billboard unit for HOME PAGE SHOWROOM XL advertiser only Link and photo click out to HyundaiUSA.com Feature call-outs click out to HyundaiUSA.com 1 2 3 1 2 3 Mocks are concept only. Actual design and layout of product is subject to change upon production.

Integrated Efficiency – SECTION & NEW CAR SEGMENT SPOTLIGHTS Promote various messages to undecided shoppers broadly or by segment Native traffic driver on shopper home pages and/or segment main pages Click out to relevant content on HyundaiUSA.com Mocks are concept only. Actual design and layout of product is subject to change upon production.

Relevance & Influence – TRADE-IN EVALUATOR Use real-time data to grab owners’ attention and introduce new Hyundai models Calculates the cost of a new Hyundai after owner trades-in their current vehicle Targeted to Hyundai and competitive owners Designed by KBB.com with native look and feel Mocks are concept only. Actual design and layout of product is subject to change upon production.

Relevance & Influence – TRADE-IN EVALUATOR Use real-time data to grab owners’ attention and introduce new Hyundai models Standard Hyundai MRECs appear along the owner’s valuation path On the pricing page, the unit calculates the owner’s monthly payment for a new Hyundai, post-trade-in Owner can click out to HyundaiUSA.com to learn more Owner can also edit inputs to see a more customized monthly payment 2 1 1 2 3 3 4 4 Mocks are concept only. Actual design and layout of product is subject to change upon production.

Built-in Opportunity – OWNERS TEXT LINK Target and reach shoppers at an early stage in the research process Integrated Hyundai links at every step of an owner’s valuation process Introduce a relevant Hyundai model and send interested owners to HyundaiUSA.com Available for retention and conquesting Mocks are concept only. Actual design and layout of product is subject to change upon production.

Built-in Opportunity – OWNERS TEXT LINK Target and reach shoppers at an early stage in the research process Text link integrated throughout owner’s valuation path pages Additional text link available on final pricing page 1 2 2 1 Mocks are concept only. Actual design and layout of product is subject to change upon production.

APPENDIX

KBB.com Is the Top Online Source Among New and Used Car Buyers *NEW* car shoppers use Kelley Blue Book 6 in 10 *USED* car shoppers use Kelley Blue Book Source: 2015 IHS Automotive Buyer Influence Study, in partnership with Autotrader Q: You mentioned using the Internet while shopping for your vehicle. Please tell me if you used any of the following websites? Base: New car purchasers who used the Internet while shopping for vehicle, Used car purchasers who used the Internet while shopping for vehicle

Top Reasons for Internet Research Align with Top Activities on KBB.com Source: 2015 IHS Automotive Buyer Influence Study, in partnership with Autotrader 1. Q: Which of the following are primary reasons you used the Internet when shopping for your [insert make and model]? 2. Q: For each of the websites you used that are shown below, please indicate which you used to [insert each task]? Base: KBB.com visitors

Unique Visitors Every Month1 Over 18M Unique Visitors Every Month1 KBB.COM IS THE MOST USED 3RD PARTY SITE AMONG NEW AND USED VEHICLE BUYERS2 1: KBB Web Analytics (All Platforms – monthly average for the full year 2014) 2: 2015 IHS/AutoTrader.com Automotive Buyer Influence Study Base: New Buyers (953), Used Buyers (691)

vehicle shopping brand on Google year after year2 For nearly 90 years, KBB.com has been The Trusted Resource® for pricing and valuation information Harris Poll’s Online Auto Shopping BRAND OF THE YEAR for 4 consecutive years1! MOST SEARCHED vehicle shopping brand on Google year after year2 1: KBB.com received the highest numerical Equity Score among Online Auto Shopping brands included in the 2014 Harris Poll EquiTrend® Study. Please go to www.B2B.KBB.com for further details. 2: Google Insights. http://www.google.com/trends/ Annual Search Terms for Vehicle Shopping (2015 YTD is Jan-Apr). Note: spellings are auto-crrected effective 2012.

KBB.com Shoppers Are More Engaged More time spent and pages viewed than our competitors 5.9 minutes per visit1 8.5 pages per visit1 83% of KBB.com users are engaged in research activities2 1: ComScore Media Metrix – January 2015 (Multi-Platform) 2: KBB.com Omniture – 2014 Annual Research Share (mobile excluded)

When returning to the market to shop for a new vehicle, 70% of consumers intend to shop for different makes1 27% had the body style of the vehicle in mind but not make or model 15% had a certain class of vehicle in mind but not make or model 10% had certain features in mind but not make or model Over half of car buyers have attributes in mind when shopping for their next vehicle, but not a specific make. References/Notes: 2015 IHS/AutoTrader.com Automotive Buyer Influence Study (KBB Summary) - https://coxautoinc.box.com/s/zjdnr1gwyw92v4ofueofrb5fgftvwpqa Slide 10: Initial Make/Model Purchase Intentions Q: Thinking back to when you first considered purchasing a vehicle, which of the following best describes your purchase intention? *Asked on Web Surveys Only Base: All Buyers (1216) 1: 2015 IHS/AutoTrader.com Automotive Buyer Influence Study Q: Thinking back to when you first considered purchasing a vehicle, which of the following best describes your purchase intention? *Asked on Web Surveys Only Base: All Buyers = 1216

And the longer they've owned the make, the less likely they will consider the same brand as their next vehicle 2014 Midsize Sedan Example: Shopper Loyalty To Brand Diminishes With Each Passing Model Year The Largest Decline Happens Within the First and Second Years of Ownership Shopper Loyalty Rate Flattens After Five Years of Ownership Internal Note to Sales: Data shown is an example of what we can pull to show the current loyalty/defection trends – MI will be able to provide similar analysis for a specific OEM/segment/model vs comp set. Deeper dive can be done to layer this with 5 year CTO and/or residual values. Source: KBB.com Market Intelligence Shopping Activity Q3 2014

43% improvement in market share2 Brands lose market share when their existing owners defect to a competitive brand OEMs are driving aggressive conquest programs to gain market share… …and it’s working! of repeat car buyers purchase a brand they have never owned before1 41% “"We're getting a lot of new, conquest buyers out of imports and domestics.” - Jim Morrison, Jeep Marketing Director 43% improvement in market share2 References/Notes: 2015 IHS/AutoTrader.com Automotive Buyer Influence Study (KBB Summary) - https://coxautoinc.box.com/s/zjdnr1gwyw92v4ofueofrb5fgftvwpqa Slide 12: Vehicle Purchase History Base: All Buyers (2014 = 1886), (2015 = 2277) Qs3a. Was this the first time you have ever purchased a vehicle? 6% - Yes (137) 94% - No (2140) Qs3d. Prior to this [insert make], had you ever owned a [insert make] before? 39% - No (888) 55% - Yes (1252) Slide Calculation: Of repeat car buyers (base = 2140), how many have never owned the brand before? 41% = 0.41 = (888/2140) “Loyalty Drives U.S. Automotive Market Share Gains, According to IHS Automotive” - http://press.ihs.com/press-release/automotive/loyalty-drives-us-automotive-market-share-gains-according-ihs-automotive 1: 2015 IHS/AutoTrader.com Automotive Buyer Influence Study Q: Was this the first time you have ever purchased a vehicle? Q: Prior to this [insert make], had you ever owned a [insert make] before? Base: Repeat Buyers = 2140 2: IHS Automotive. June 2014. http://press.ihs.com/press-release/automotive/loyalty-drives-us-automotive-market-share-gains-according-ihs-automotive

KBB’s Unique Value – Owner Retention What’s my car worth? What will my next vehicle be? What should I pay for my next vehicle? KBB’s Unique Value – Owner Retention KBB is the first destination for shoppers returning to the market Beginning their search by checking their current vehicle value 76% of visits to the Owners Homepage originated from an organic search or direct visit* Typically more time to influence - 90 days from purchase 75% of visitors who visited New Car section and Owners section, visited Owners 1st Re-entering the market 1. Kelley Blue Book Web Analytics. Visits to Owners Section for the full year of 2014. 2. BB.com Combined User Profile 2014

Comparison: Owners vs New Car Shoppers Advantage Researching their next vehicle or deciding which vehicle is best for them Looking for the value of their current vehicle Limited awareness of new vehicles and are more susceptible to advertisement In-market with likely a solid consideration set Just entering the purchasing path, pre-market Shape opinions early on Shopping profile based on new vehicles researched Shopping profile based on current vehicle history Able to provide more relevant, personalized messaging using Owner’s data

Make the most impact through an impressionable audience of pre-qualified shoppers Actively determining what they can afford Preparing for transaction Engaging in research activities 3+ months away from purchase1 1: 2014 KBB.com Combined User Profile.

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