When OERs go Viral Engaging with the online community Alex di Savoia

openSpace Project overview 1 Phase 1 HEA-funded & JISC Managed UK OER project 2 Specialist Art, Design, Media & Performance OER Repository 3 Launched in 2010 4 OERs deposited in JorumOpen, OER Commons + others 5 International press release 6 Launch covered by Chinese & Indian newsdesks http://openspace.falmouth.ac.uk/ 7 Extensive online marketing & promotion 8 40 M-level credit Screenwriting units goes viral in 2011…

What does ‘viral’ look like? User highlights from December 2010 - April 2011 (compared to previous quarter) Podcast RSS feed views 19,812 238.61% growth Unique web visitors 2,334 4.15% growth RSS feed subscribers 5,319 803.06% growth Podcast downloads 827 43.58% growth Full play streaming media 11,713 788.02% growth

Discoverability: our approach Putting OERs where people can easily find them 1 Online marketing & promotion best practice 2 A consumer-focused and consumer-friendly approach 3 Uploading OERS to established, popular social networks 4 YouTube, FaceBook, Podomatic, Scribd, Twitter 5 Using marketing best practice for meta tags 6 Engaging with OER users online http://openspace.falmouth.ac.uk/ 7 Two-way communication with OER users

The public’s lack of knowledge about open education & OERs Perception barriers We had a few to overcome… The public’s lack of knowledge about open education & OERs ‘Free’ really did mean free There were no hidden catches UCF didn’t have a hidden agenda

Meta data This screenwriting course module introduces you to the initial concepts of screenwriting. Your Logo

Meta data

YouTube: Additional benefits YouTube aggregates to thousands of video entertainment websites and mobile Apps around the world extended our video OER reach

Keyword tool

SEO

Dissenting voices can lead to some GREAT exposure…and support http://www.mikejones.tv/journal/2011/3/19/bad-medicine-screenwriting-courses-that-might-be-bad-for-you.html

Making OERs truly discoverable 1 Upload to popular media sharing sites 2 Think like the public: how do they search for content? 3 Be user-focused in your meta tag scheme & SEO strategy 4 Two-way dialogue with the public 5 Push-pull promotional strategy 6 Don’t re-invent the wheel: best practice info is out there http://openspace.falmouth.ac.uk/ 7 Raise awareness for OE as well as your OERs

Thank you Alex di Savoia Lecturer University College Falmouth alex.disavoia@falmouth.ac.uk http://penspace.falmouth.ac.uk This is an example text. Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text. Your own footer Your Logo