Cancer Awareness Promotional Plan By: Makenzie Wozniak, Kaiti Want, Jasmine Valenta

Final Consumers Consumers that are attending Relay for Life Need various sizes and colors Personality Age Gender Ethnicity

Business Consumers American Cancer Society Community-based, voluntary health organization dedicated to eliminating cancer Contact information: (800)-227-2345 To reach American Cancer Society for event Sponsor their organization on the backs of t-shirts Every shirt we sell they would receive two dollars in profit

Emotional Motive An emotional motive would be approached by the product(s) “Celebrate, Remember, Fight back” Persuaded to purchase shirt Encounter with cancer

Hierarchy of Needs Consumers will WANT the shirt Their NEED for the shirt is to help fund cancer research Social and esteem levels

Type of Purchase Limited Decision Making Not frequently purchased Mid price range Doesn’t involve much thought process

Product T-shirts Designs on brochure Aware us of all types of cancer Different colors

Place Place- Cancer awareness events Main entrances Sporting events

Price T-shirt- $12-$15 $2 profit goes to ACS We donate to cancer research

Promotional Plan Brochure Flyer Posters Booth to set up at different events Model t-shirts Coupons