Successful Vape Businesses Starting, Growing, Branding and Maximizing your Vape Business Let’s take a read on the room WHY are you here? How many IN Vape Affiliate Demographics? I have been to hundreds of conferences/ conventions/ workshops Promoted many, Spoken or presented at my share We are not RE inventing anything—we are CREATING! Are you already IN the Vape Space, either with a brick & mortar, e-liquid, accessory company or on-line store? If your business is NOT progressing as you planned and you want to grow and maximize your position, come listen to Norm Bour, founder of VapeMentors.com, the first and largest consulting company exclusively working in the vaping industry.

Thanks to VapeShow Prague

What You’ll Learn… 1 2 3 4 5 The adoption phases of vaping in the next 20 minutes 1 The adoption phases of vaping Why vaping is so controversial 2 3 Who vapes, and why; today and tomorrow How do you enter or grow a vape business? 4 5 Rewards and risks

Who are You? Vape Shop? E-liquids manufacturer? Online seller? Wholesaler or distributor? Hardware importer/ exporter? Other?

My Businesses VapeMentors The first & largest vape consultancy VAPE U Developers of online vaping programs VAPE Radio 1.3M downloads, bringing Thought Leaders to the Vape Space Writing/ Speaking Vapreneur; VAPE Magazine; Vapor Voice

Where We are Right Now…The Cycle of Technology

Vaping is Auto Radio Television Computers Internet Cell phones Tobacco is a $35B+ industry that has been part of our culture for centuries

People Do Not Always Like Change

By the Numbers: Now Vapers today… The Future: Millennials 60% of the market Gen X 30% Boomers 10% The Future: The overall market will grow Millennial proportion will drop Currently $6B market (worldwide) Projections $32B in five years

Vaping Numbers: the Future In the next 10 years 20% Boomers 30% Gen X 50% Millennials

Why People Vape Millennials: It’s cool/ fun/social 60% Gen X: Health, aging, children, social criticism 20% Boomers Decades long addiction, aging 20%

Who Smokes What? E-cigs vs. Vaping & Mods E-cigs 60% Boomers 30% Gen X 10% Millennials Millennials do not stay with e-cigs. They lack variety, taste and novelty. Big Tobacco rules cigalikes and want to do the same with VTM (vapors/ tanks/ mods): Identified as the “e-vapor” market and They are/ have gotten in one way or another

Starting, Growing, Branding and Maximizing your Vape Business Develop a Business Model-and a Budget Research your competition Growing Do things RIGHT and be Different Customer service will make of break you

Starting, Growing, Branding and Maximizing your Vape Business Your brand must be consistent in all your platforms Your brand is not your name or logo Maximizing How do you scale & diversify? There will be many opportunities…

Where do You Want to Focus? Retail shop Online store Wholesaler/ Distributor E-liquids Other?

Are You Here to Stay? If you think the vape space is dead, you are right. If you think the vape space will be different and you need to adapt, you are also right.

Future Projections: A Whole New Game TPD/ FDA/ local regulations (Get and stay involved with advocacy) There is no “normal” anymore Pay attention to “public perception” Do not follow the leader: BE the leader Be open to collaboration and partnerships

The Good News? The strong will survive The business of vape will not “go away”- but it will be different There is money to be made-by the survivors

With Thanks and Success to All! Would you like a copy? Norm@vapementors.com