Shift Happens 2016

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Facebook Age & Gender Demographics There have been rumblings that Facebook is losing some traction among a younger audience, causing it to skew a bit older. While this trend may be true, Facebook’s youthful base remains strong. In fact, Facebook data shows that the 18–24 age range is still the biggest demographic using the site. 87% of adults 18–29 use Facebook. 73% of adults 30–49 use Facebook. 63% of adults 50–64 use Facebook. 56% of adults 65+ use Facebook. Facebook also seems to skew more heavily toward women, with 77% of adult females on the site and 66% adult males.

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Twitter Age & Gender Demographics Considering the high-volume, fast-paced nature of Twitter, you might expect of a younger demographic. If so, you’re not completely off the mark. Here are the Twitter age demographics, according to Pew: 37% of adults 18–29 use Twitter. 25% of adults 30–49 use Twitter. 12% of adults 50–64 use Twitter. 10% of adults 65+ use Twitter. Meanwhile, here are the gender demographics from that same study: 24% of adult men use Twitter. 21% of adult women use Twitter. Based on this data, Twitter is a great place if your target audience skews toward a younger crowd. Moreover, for companies who do gender-based targeting, it should be noted that the number of male users has increased a good deal more than the number of female users over the previous year.

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LinkedIn Age & Gender Demographics This is the first social network where the majority of users don’t fall between the 18–29 year old category. 31% of adults 30–49 use LinkedIn. 30% of adults 50–64 use LinkedIn. 23% of adults 18–29 use LinkedIn. 21% of adults over 65 use LinkedIn. There is a pretty close divide when it comes to the different genders using LinkedIn. 28% of online men use LinkedIn. 27% of online women use LinkedIn.

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