ÚSTÍ REGION CZECH REPUBLIC PP6 Steering Committee Meeting 24/11/2010 Ústí Region, CZ

Pilot Project Landscape under Change Development of Study routes Management of the product, division of tasks and responsibilities among cooperating subjects Trainings of staff under WP5 Development of marketing strategy

Pilot project - based on Governance Model Close cooperation of regional subjects Support of involved municipalities Communication – meetings, working sessions, visits in the villages, e-mails, via regional websites, regional newspapers

Trainings under WP5 Czech Women Association Infocentre Ledvice – staff Infocentre Chomutov – staff Representatives of cooperating municipalities and staff of small Infocentres in the villages

WP5 - Trainings Communication with visitors Provision of information Mutual cooperation of Infocentres Promotion of the product Dissemination of promotional material Marketing Organisation of events

Obstacles and problems Elections of Mayors in the municipalities

Next steps Development of the offer for Vital Villages Association – in the following semester Finalisation of the pilot action Publication of promotional material Evaluation – application of chosen indicators with support of PP9

Ústí Region, CZ Ivana Polakova Jaroslava Kusznirukova Iva Šaškova