West Plaza Hotel Wellington 9-10 July 2016 GMT Strategy Workshop West Plaza Hotel Wellington 9-10 July 2016 Who will volunteer as our scribe? Good leaders take charge and make things happen

Welcome and Introductions Welcome all to this GMT session Special welcome to Tony, NCC team, PDG JR, & VDGs Health & safety NCC to work with districts. Hence each of the NCC Is between the districts they will build a relationship with

To help identify membership needs The role of the D-GMT Leader To understand the GMT structure GMT Duties and Responsibilities To improve communication Sharing ideas for goal achievement The New Club Consultant’s role To collaborate with the GLT to maximize success The results over the last 2 years epitomise why we are here!! Review purpose of GMT. Go-to-meetings

ID Tony Benbow The BIG picture Tony is the former CA7 Area Leader

This is the overall structure of the GMT and GLT. (quickly review graphic)

GMT District Leader’s Responsibilities Developing and growing new members & clubs Monitoring club & membership trends Developing strategies for target markets Establishing new club extension plans Designing & implementing membership campaigns Informing Lions of membership initiatives Setting membership goals with the DG Assist smaller clubs with rebuilding Your respective roles are vital in communicating between all the stakeholders – Club – District – MD – LCI Are clubs still focused on providing service or have they turned into fundraisers Shifting communities – Christchurch Where can a new club be established – Building a club culture Regrowth programme, shopping mall static stands etc Communication Goal setting Club rebuilding

District Global Membership Team (D-GMT) Women & Families New Club Consultant DG Team Certified Guiding Lions Marketing specialists Public Relations Regional coordinators Zone & Region Chairs D-GLT Leader/Coordinator Outside assistance Knowledgeable Lions (PDG) Build your own District team Hand out GMT pins Who can be added to the list. Who do you want in the team

Membership Cumulative as at 30 June 2016 Districts 2015 – 2016 New Clubs 2014 – 2015 Membership 2015 – 2016 Membership Variance +/- D 1,277 1,181 - 96 (-27) E 1 1,334 1,339 + 5 (-5) F 1,477 1,452 - 25 (-24) J 1,275 + 2 (0) K 1,785 1,752 - 33 (-179) L 1,842 1,767 - 75 (-30) M 1,352 1,312 - 40 (+15) Totals 3 10,342 10,080 - 269 (-250) Now let’s look at our performance over the last 12-months Big turn arounds from last year D – big losses, E – turned a loss into a profit, F & J – status quo, K – a huge turn around, L – Big losses, M – taken a big hit Over 500 net loss over 2 years… Can we turn this around?? With our aging membership we are going to have more big hits over the next few years. Forming new clubs will counter these losses. Three new clubs formed in 2015 – 2016 (the same as for the 2014 - 2015 year). Can we double that? Retention? Better to hold what you have rather than looking for new members – Spend more time and energy farming rather than hunting

The Need to Change? How have we performed since the introduction of GMT/GLT? Membership increase/decrease? Do we need to change our approach to membership? What has worked/not worked? Is CEP stabilising the outward flow of members? Is there any hard data as to the reasons members left Lions? Retention programme delivery Orientation programme delivery Is change warranted? Let’s consider if we can do better, we need to analyse the past so we can move forward. Into groups to discuss??

GMT Activities Developing and growing new members & clubs Analyzing membership trends Developing strategies for target markets Establishing new club development plans Designing & implementing membership campaigns Informing Lions re: membership growth programs Club Motivation Key GMT activities include first, developing and increasing new members and clubs by: Analyzing membership trends to identify opportunities for growth Developing membership strategies for target markets Developing new club extension plans and organizing extension teams Designing and implementing membership campaigns and systems for recruiting former and prospective members Informing Lions about membership growth programs, initiatives and available resources Assisting clubs to refocus on membership recruitment We all recognize that new clubs create more opportunities for individuals to be involved in community service. Forming new clubs enables Lions to more effectively meet the needs of their community. .

Added Members Quarters New Clubs & Charter Members 2016 – 2017 District Goals District Added Members Quarters Dropped Members Quarters New Clubs & Charter Members Total Membership & Clubs   Sept Dec Mar Jun Charter Members Nett Total New Clubs D 20 30 110 25 100 1 E 40 45 33 148 35 36 156 17 F 22 24 114 26 28 J 23 90 52 62 2 K 50 75 95 260 60 300 L 155 140 M 4 6 18 5 3 41 Totals 905 913 221 213 9 Hand out district goals & action plans Why do we want new members? – It’s all about serving more people. The Primary Goal is to serve 200m people every year. Not to be the largest. But we need these numbers to achieve our goal of serving 200m people. This is what LCI now refers to IMPACT. Only 12% of all districts around the world achieved their 2014 – 2015 goals & 16% the previous year

Goal Achievement Strategies Are they realistic? What plans are in place for these goals - Recruitment - Retention - New Club Development - Returning to service - Inter-acting with the community - Publicity & Promotions LCI’s primary goal is to serve 200m people per year – NOT to be the largest. However, we need the numbers to achieve this goal. Discussion on how to reach these goals Ideas – Static displays in shopping mauls – Petrol raffle – A&P Shows - Regrowth programme? Information packs in doctors rooms? Real Estate Agent packs It has been established that the public know our brand… but do no know what we do?

New Club Consultants Dedicated New Club Consultant to work with each district 202D Leo Danz 202M Leo Danz 202L Margaret Brastings 202K Margaret Brastings 202 E John Benefield 202J John Benefield 202F Andy Andrews The way forward is new clubs. Discussion on how to achieve the District goal of new clubs formed It’s important to realise the new club goal is a net result

New Club Interest Areas New Club Development Resources New Club Consultant Club Growth Programme Budget Ask One New Club Interest Areas Community Buy-ins Standard Clubs Campus Clubs Online Clubs Special Interests Corporate Clubs Young Adults Cultural Groups Public Relations Specialist Community Leaders School Principals Mayors Business Leaders Church Leaders Cultural Leaders Media (Radio & Newspapers) Taskforce Team What do Lions Clubs do in your area! What type of club? Who can help?

Identifying Potential Site/s Managed by the District GMT Leader in Consultation with New Club Consultant Experienced Lions with a PASSION Identifying Guiding Lions Certification To be driven by “Super Hero” Move into a given area to set up new clubs Connect with community leaders Budget? Non Lion team members?

Discussion Time Current Membership Practices New Club Development District GMT/GLT Structures DG/GMT Relationship Know your District Budget Resources required to do your job District Executive Team District visit – Convention, Cabinet meeting, Workshops Succession planning Exit interviews Rewarding the drivers 3-year plan Open forum or groups? Hand out Lions brochures

Reporting Last Week of September – December – March – June Recruitment – any significant actions taken by any specific club or member/s. Lions Promotions. CEP General feeling of the members Internet enquiries followed up on New club development New member orientation Guiding Lion training I need to report to LCI each quarter so I need your reports so I can do mine. Can I get a commitment from everyone here? Within the first week of the month. Having to chase you up is unproductive time? Therefore it’s imperative that you commit

RECRUITMENT/MEMBERSHIP RESOURCES • Increasing membership Just Ask! – New Member Recruiting Guide for Clubs Ask 1 – New Member Recruiting Campaign One 4 Ten Club Growth • Member experience – Membership Satisfaction Guide Retention • Club improvement: Blueprint for a Stronger Club Orientation Club Quality Initiative (CEP) Your Club Your Way • New Club Development – for districts • General LCI membership and new club materials/resources • PR initiatives – brochures, posters etc. http://members.lionsclubs.org/EN/lions/global-membership-team/gmt-toolbox/index.php Most of these resources are on the LCI website Hand out Data stick LCI Toolbox: http://members.lionsclubs.org/EN/lions/global-membership-team/gmt-toolbox/index.php

Open forum Any questions or concerns

Now go out and… “Make it Happen” Good luck and always remember to call on each other