About Audience Products Success Stories Resources

About How it works: Custom Content Worth Sharing BuzzFeed's creative and video teams work with brands to craft original, custom content. Brands can track content performance in real-time using BuzzFeed's social dashboard. BuzzFeed's in-house experts help the right audience discover a brand's content across BuzzFeed and on social.

Audience

Products Custom Social Posts Video Promotion and Story Units Social Discovery

Custom Social Posts BuzzFeed's in-house creative team works with brands and agencies to craft custom social posts that are designed for sharing. Content ranges from humor to inspirational, and comes in various formats, lists to premium content like quizzes, infographics, and cinemagraphs. Custom social posts are crafted in an authentic voice that communicates a brand's aspirations and themes, and inspires consumers to share. BuzzFeed clients see an average lift of 48.8% in brand affinity and 42% in purchase intent from our custom social content!* *average across Nielsen Online Brand Effect studies

Video BuzzFeed Motion Pictures produces original video content designed for the social web. With a dedicated staff and production studio based in Los Angeles, BuzzFeed Motion Pictures works with brands to create instant hits like Friskie's "Dear Kitten" and GE's "Are You A Visual Thinker?" Since launching in 2012, BuzzFeed Motion Pictures has grown to 19+ million subscribers with over 12.5 billion views to date!

Promotion and Story Units Story units are seamlessly integrated across BuzzFeed and promote custom content on the homepage, site wide, social thumbnail, and mobile. They are designed to optimize success and promote top performing posts by rotating them within the story units. Click-through rates for story units have proven to be 10x the industry standard for banner ads. Promotion and story units are included in every BuzzFeed program.

Social Discovery Social Discovery is the process of discovering news and information through social networks and feeds. BuzzFeed's SoDisco Team specializes in this process and promotes branded content through native ads on social networks. With the ability to target specific audiences and serve them content they would want to engage with, Social Discovery is proven to boost user engagement with advertiser content and is included as a line item in every BuzzFeed program.

Success Stories

Resources BuzzFeed Advertising 101 BuzzFeed Branded Video How BuzzFeed Does Social Content An overview of BuzzFeed's key stats and approach to social advertising. BuzzFeed translates its social advertising philosophy into branded videos. Find out how BuzzFeed works with brands to engage consumers using emotions and formats. Read more Read more Read more