SFHP Asthma Care Program Breathe Easy with SFHP SFHP Asthma Care Program Coming March 2016

Asthma Care Program Learning Objectives Health Services – Health Improvement – Clinical Quality Asthma Care Program Learning Objectives SFHP’s incentive program for members with asthma Integrating technology and innovative programs – SFHP’s asthma texting program Identifying a population for asthma home visits

Click to edit Master title style Health Services – Health Improvement – Clinical Quality Click to edit Master title style Asthma Care Program SFHP Asthma Care Program Brief overview of the new Disease Management Program Asthma Care Program New Member Incentive for completion of ACT New Asthma texting program: BreatheEasy Future collaboration opportunities: asthma home visits for our highest acuity members New Thumbs Up health education materials Q&A

Disease Management Diabetes Asthma Passport Passport Incentives Assessment Call with PCP appointment setting HTN Program Asthma Passport Incentive for ACT Assessment Call with PCP appointment setting Allergic Disease Education

Asthma Care Program

Asthma Care Program

Asthma Care Program

Asthma Passport

HEDIS Asthma Measures

Asthma Incentive – Adult The ACT must be reviewed and signed by the provider

Asthma Incentive – Pediatric

Asthma Texting Program HealthCrowd has led the mobile health messaging market with the mission to positively impact 100 million lives by 2020 with an emphasis on underserved populations. Partnership with SFHP began in 2012 with the launch of the diabetes texting campaign Nearly 400 members have enrolled with less than 25% opt-out rate High member satisfaction and better control of their diabetes (self-reported through periodic survey questions)

Asthma Texting Program SFHP is developing a new asthma texting program with HealthCrowd to be launched March 2016 Pediatric Adult Regular, Holidays, Educational, Survey, Keyword Alerts Integrating incentive information Integrating our Member Services information Potentially integrating local, seasonal messaging Available in our Medi-Cal threshold languages: English, Chinese, Spanish, Vietnamese Also available in Russian for our Healthy Workers Members can opt-in and opt-out at anytime We are integrating our ACT incentive into the texting program. I’ll show you an example in a later slide. Although the program is created in an calendar year schedule, members can opt-in at any time, we initiate regular and educational messages at the ‘start’ of the curriculum, and initiate holiday/seasonal/survey as appropriate for the time of the year. So if a member opted in early December, we’d start with welcome and educational message #1, but then launch winter holiday messages

Opt-In via online form or incentive form Asthma Texting Program Opt-In via online form or incentive form English Chinese Spanish Russian Vietnamese We are creating secure online opt-in forms translated in our threshold languages, but members can also opt-in via the ACT incentive form. The opt-in on the incentive form is under provider signature so provider can also initiate dialog to see if texting is appropriate for the member.

Asthma Texting Program Adult sample Sample welcome message Sample educational message (also have healthy lifestyle tips, avoiding artificial scents tips, how to use a peak flow meter) Sample seasonal, interactive message (also have summer swimming/chlorine, flu season tips)

Asthma Texting Program Peds sample Two educational, interactive examples Two seasonal, interactive examples

Real-time reporting and messaging Asthma Texting Program Drill down to member level Real-time reporting through the live dashboard. Can drill down to the member level activity. Can run reports. View entire campaign activity. Send messages in real time. Directly add members to the campaign one by one or upload csv file for large group adds. Real-time reporting and messaging

Asthma Texting Program Mimi Zou Project Manager, Health Improvement mzou@sfhp.org 415-615-445 Ongoing Health Texting Program Manager Contact for knowledge sharing

Future Interventions Asthma Home Visits Call for future collaboration opportunities Learn from each other how to best identify members for asthma home visits What are our resources

Asthma Home Visits

Asthma Care Program Cassie Caravello, MPH Project Manager, Clinical Quality ccaravello@sfhp.org 415-615-5149 Ongoing Disease Management Program Manager Contact for collaboration opportunities & knowledge sharing

Collaboration to create low literacy health education materials Translated in all threshold languages Updating content with relevant information for our population Formulary Rebranding Neighborhood Health Plan example

Q&A Mimi Zou Cassie Caravello, MPH Jim Glauber, MD Project Manager Clinical Quality ccaravello@sfhp.org 415-615-5149 Mimi Zou Project Manager Health Improvement mzou@sfhp.org 415-615-445 Jim Glauber, MD Chief Medical Officer jglauber@sfhp.org