2.11 Analyze media and political communications: bias, symbolism, and propaganda

EQ Why are forms of political communication both harmful and useful?

use scenarios to identify bias, symbolism, and propaganda You will be able to: use scenarios to identify bias, symbolism, and propaganda evaluate how bias, symbolism, and propaganda can impact public opinion

Public opinion the way that citizens view or feel about candidates or issues

READ How is public opinion measured? Experts take public polls Selecting a sample that accurately represents a cross section of voters This can often predict voting results

Media Plays a major role in influencing public opinion plural form of the word “medium,” refers to various means of communication

Media Communication Broadcast Print Electronic

Group discussion Discuss the different forms of: Examples: BROADCAST COMMUNICATION Examples: Radio

Group discussion Discuss the different forms of: Examples: PRINT COMMUNICATION Examples: Newspapers

Group discussion Discuss the different forms of: Examples: ELECTRONIC COMMUNICATION Examples: Web Sites

3 Methods of Political Communication B P S

1) Bias a preference or opinion that favors one way of thinking or feeling over another Clear point of view It is either for or against

Bias

Why is public opinion impacted because of news and ads that is bias? Question: Why is public opinion impacted because of news and ads that is bias?

2) Propaganda the method of spreading ideas or information for the purpose of helping or hurting an institution, a cause, or a person With one purpose: to persuade YOU!

Propaganda

How does propaganda impact public opinion? Question: How does propaganda impact public opinion?

3) Symbol the use of visuals to represent a(n): Idea Concept Relationship

Symbolism

How is public opinion impacted by the use of symbolism? Question: How is public opinion impacted by the use of symbolism?

Draw a thick line

7 ways to analyze political communication

Draw a thick line

7 Propaganda Techniques

1) Bandwagon This type claims that everyone agrees with the message and you should too

2) Card stacking This type uses positive facts and emphasizes the best features It is highly biased

3) Glittering Generalities This type embellishes and exaggerates the outcome without giving facts

4) Name calling This type uses negative labels to describe the opponent

This type displays the candidate as an average and common person 5) Plain folks This type displays the candidate as an average and common person

6) Testimonial This type uses a famous person to endorse the candidate

7) Transfer This type associates the person with a symbols to express a message or feeling

DAB TABB History Lab DAB TABB forms of political communication. Site text evidence to support your essential question. What comes next? Socratic Seminar Question: Which type of political communication is more effective and why?

Gallery Walk Post the different types of political communication on the walls Students will determine which method was used Students will explain if the method was effective in conveying their message by citing evidence

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use scenarios to identify bias, symbolism, and propaganda You are now able to: use scenarios to identify bias, symbolism, and propaganda evaluate how bias, symbolism, and propaganda can impact public opinion

ANSWER EQ Why are forms of political communication both harmful and useful?

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