Projects & Marketing Department Resources, Development & Public Affairs Division Summary of Activities for 2014 Work Plan – 2015

We welcome your feedback and suggestions. One KKL-JNF rooted in Israel, serving 45 branches throughout the world. The people behind the scenes, here to help you with all your project marketing needs and requests: Hedva Levi Kali, Director, Projects and Marketing Department Adi Tene Nathan, Marketing Coordinator Shanina Rivkin, Website Development and Administration Hagit Levi, Projects Coordinator, Central Region, Countrywide, Education and Research Nina Greenboim, Projects Coordinator, Northern Region Einat Bahat, Projects Coordinator, Southern Region Milka Trestman, Graphic Designer Mati Mali, Graphic Designer Anna Riesel, Content Writer; Translator   We welcome your feedback and suggestions.

Summary of Activities - 2014 Main Activities Main activities Providing marketing information on projects for donation, including fundraising pages, fundraising suggestions, and promoting priority projects. These materials constitute the basis for fundraising and are used by fundraisers and donors. Based on the information provided by the department, KKL Israel received funds for some 170 projects. 1 . Strengthening fundraising infrastructure Two comprehensive publications: One covering last year’s donated projects and another on donated projects of the past decade. The material reflects the extent of activity thanks to donations, giving credit to the donor countries, the donors, and those involved in marketing; provides proof of achievements made possible through donations and of the international scope involved, helping to mobilize donors and countries to take part and donate. 2. Information on donated projects יש כתוצאה

1. Strengthening the fundraising infrastructure Producing donor project pages

Strengthening the fundraising infrastructure Disseminating information on projects available for donation

2. Information on donated projects Fundraising Summaries: Annual and Decadal

Main activities Production of updated materials on KKL-JNF’s core activities; a showcase for KKL-JNF’s work; used by all delegations and donors visiting Israel and distributed at international conferences. The material provides KKL-JNF optimal visibility. Sections on the Resources, Development & Public Affairs Division website (Partnership Site), according to specific topics, serves as resources for countries’ web sites, in their productions, and KKL-JNF news articles. Marketing products that support donor activities and are identified with KKL-JNF’s achievements. They include new items and repeated orders of products and are used by KKL-JNF’s leadership and offices abroad as gifts and for distribution at various events. In general the annual amount in stock determined by the previous year is never sufficient; i.e. the demand grows annually. 6 international marketing stories which we shared with KKL-JNF offices received positive feed-back; serve as inspiration for marketing. 10 annual “Hot Issues” newsletters with updated project information and marketing resources used by KKL-JNF world offices for articles, mailings, designs, presentations, events, etc. Production of items that support marketing as requested by KKL-JNF offices abroad; tens of productions sent to offices worldwide as per specific requests. Marketing aids for visiting donors and delegations; tour brochures according to projects/region that contribute to strengthening the connection with donors and provide details on the broad spectrum of KKL-JNF activities. All materials can be found on the Partnership Site. 3. Information and marketing materials

3. Information & Marketing Materials Brochures and booklets on KKL-JNF’s core activities Research Sustainability Galilee Operation Protective Edge: Summary International Cooperation

Information & Marketing Materials Informative marketing materials on special themes and events

Information & Marketing Materials Informative marketing materials on special themes and events

Information & Marketing Materials Marketing Products & Gifts

Information & Marketing Materials Marketing Products & Gifts

Information & Marketing Materials Marketing Products & Gifts

Information & Marketing Materials Sharing inspiring marketing ideas

Information & Marketing Materials Newsletter: A marketing means

Information & Marketing Materials Fundraising products requested by KKL-JNF around the world

Information & Marketing Materials Fundraising products requested by KKL-JNF around the world French / German / Spanish French / Spanish All required languages

Information & Marketing Materials Fundraising products requested by KKL-JNF around the world

Information & Marketing Materials Marketing aids for donors and special missions visiting Israel JNF-KKL Germany - Volkswagen KKL France Mission: Then and Now KKL Chile JNF Canada Staff Mission

Information & Marketing Materials Marketing aids for donors and special missions visiting Israel Popes and senior ecclesiastical leaders Press Tour of the Negev Prime Minister of Spain

Main activities About 30 designs on seasonal themes were mailed and uploaded to the Partnership Site. Many countries wait for new designs to use on their websites, in brochures , mailings, calendars, etc. 4. Designs for the seasons and holidays of the year Supporting campaigns around the world and preparing materials to promote them; materials often serve as the basis for respective campaigns. Projects promoted in campaigns subsequently receive donations. 5. Campaigns The Resources, Development & Public Affairs Division Partnership Page website is the place to find a wide range of KKL-JNF resources reflecting KKL-JNF’s activities and used by KKL-JNF throughout the world in preparing marking materials. The site is continually updated with marketing information and ideas, including all materials produced by the department and other KKL-JNF divisions: All productions, PowerPoint presentations, written materials and designs are uploaded to the site. Material is translated as per request and used by KKL-JNF offices worldwide as is or as a basis for productions with changes in language and emphasis, as needed, to help the respective countries’ marketing and fundraising. 6. Online system of projects and marketing materials

Designs for every season

Fundraising Campaign in a Time of Crisis Daily updates Fundraising options Marketing information Designs and branding suggestions Photos from the field KKL-JNF World Emergency Campaigns Thanks to the donors Summary

Online Projects and Marketing Materials Resources, Development & Public Affairs Division – Partnership Site: A platform for sharing information on KKL-JNF, according to specific topics

Online Projects and Marketing Materials Updating the site with marketing information and ideas During 2014 we uploaded: Projects (from a total 1,374) 506 Photos Texts Gift ideas Marketing stories from KKL- JNF world offices Designs for print

Main Activities Producing materials for the World Leadership Conference with information on KKL-JNF activities and gratitude to donors; further serve as marketing tools. Throughout the year, much printed material and fundraising products were sent to KKL-JNF world offices, as per their requests. Keeping up with orders required restocking a number of times during the year. 7. Producing materials for conferences in Israel and abroad The site is now faster, more inviting and easy to search. We have invested thought and study into the site’s design with emphasis on marketing (colors, fonts, titles, heading classifications). Donor pages can be produced online automatically, with links to information sources. 8. Upgrading the Partnership Site יש

Producing materials for conferences and major ceremonies

A sample of feedback from KKL-JNF world offices Adi shalom, Thank you for the wonderful material! We’d be most grateful for a Spanish translation of the “KKL-JNF with the Galilee and the Negev” booklet . Many thanks, Natalia Kretova, KKL Spain Argentina Spain

A sample of feedback from KKL-JNF world offices Italy Adi shalom, I read your email with great interest and I wish to congratulate you for your wonderful ideas. We use your material in Italy and would appreciate an Italian translation of the “KKL-JNF and the Holy Land” booklet. We’re considering a campaign for planting a grove/forest in honor of the pope. The booklet will be an important source in promoting this effort. Thanking you in advance, Shariel, KKL Italy Canada

A sample of feedback from KKL-JNF world offices Australia Germany

A sample of feedback from KKL-JNF world offices Finland Received a message from Dusseldorf that the material you prepared for Volkswagen was outstanding. Thanks to all the people involved; the thought and execution. Thank you, too, for the news and updates you send. Schaul, KKL Germany Germany

A sample of feedback from KKL-JNF world offices Australia

A sample of feedback from KKL-JNF world offices Scotland

A sample of feedback from KKL-JNF world offices Adi Shalom rav, Just returned from shlichut in Finland. I want to thank everyone involved in the creation and production of KKL-JNF’s gifts. A huge “hats off” to you all! They are really exciting gifts; outstanding design. Everyone that received them was very happy. There’s nothing out there like them!! Enclosed is a photo of a women who liked the key chain so much she turned it into a necklace. Best regards, Anat [Gold] Translation Israel USA Hi Adi, Could you PLEASE send us 200 of your amazing maps? THANKS! Tal Shaked, JNF USA (Chicago)

Main Goal: Increasing Donations/Income Work Plan – 2015 Main Goal: Increasing Donations/Income Main Activities Disseminating information on new projects that have been approved for fundraising, including project description pages for donors, fundraising proposals, information on priority projects. These materials are written with emphasis on donor appeal; their relevance to sustainability, the environment and people’s well-being. 1. Increase in fundraising Producing updated written materials on KKL-JNF’s core activities. Presenting sections according to subject on the Partnership Site; new, user-friendly format. Marketing products for fundraising; new and re-ordered products. Sharing international marketing experiences/stories. Mailing monthly newsletter chockfull of relevant information to keep you in the loop. Producing fundraising products as per requests from KKL-JNF world offices. Distributing marketing aids to donors and delegations visiting Israel. Uploading all materials to the Partnership Site to help you in your marketing work. 2. Informative, marketing booklets/ materials. יש לציין רעיון /

Main Goal: Increasing Donations/Income Work Plan – 2015 Main Goal: Increasing Donations/Income Providing materials for the World Marketing Conference / Mega Mission in May / Booklet of Projects for Donation for delegations to Israel Providing printed materials that support marketing as requested by KKL-JNF offices throughout the world 3. Producing materials for conferences and events in Israel and abroad Continued site updating and upgrading, including project mapping and responding to users’ needs 4. Updating the Partnership Site