CORE GAMING 1.9M* 222 177 209 256 199 219 216 161 198 Unique Visitors Millennial: M15-34 Comp Index 222 Own web-enabled gaming consoles 177 Own 3+ handheld video games 209 First among friends to own/buy/use the latest in video games 256 Spend 15 hours per week using game consoles 199 Spent $200+ on video games in the last 6 months 219 Played video games online in the last 30 days 1.9M* Unique Visitors 216 Played action video games online/offline in the last 30 days 161 Racing video games played online/offline in the last 30 days 198 Shooter video games played online/offline in the last 30 days Source: ComScore *MMX Multiplatform CraveOnline (P) / Plan Metrix, Q4.

ENTERTAINMENT Millennial: M15-34 Comp Index 196 Attended at least 2 movies in the last 30 days 215 Recently watched a comedy release 209 Are influential/trendsetters 223 Attended movies on opening weekend 252 Heavy weekly TV viewing 136 First among friends to buy new tech gadgets 2.4M* 148 Frequently advise others on TV programs Unique Visitors 175 Frequently advise others on movies Frequently advise others on website/Internet content 168 Source: ComScore *MMX Multiplatform UK , media: CraveOnline (E), Q1 2015 Plan Metrix US, media: CraveOnline UK , Q1 2015

MALE LIFESTYLE Millennial: M15-34 Comp Index 272 Spent $500+ on men’s clothing/shoes in the last 6 months 237 Likely to purchase a new vehicle in the next 6 months 186 Up to 4 trips (personal domestic) in the last 12 months 133 Consider themselves to be fashion conscious 179 Spender rather than saver 205 First among friends to own/buy use the latest in fashion 3.1M* Unique Visitors 204 Engage in physical activity to Improve/maintain health 189 Consider themselves to be tech geeks 189 Visit social media sites daily Source: ComScore *MMX Multiplatform CraveOnline (P)/ Plan Metrix, Q4.

STYLE & GROOMING Millennial: M15-34 Comp Index 198 Spent $100 on grooming in the last 6 months 204 Bought grooming products in the last 6 months 149 Search online for grooming products 254 First among friends to own/use/buy the latest in grooming/beauty 237 Bought skincare products in the last 6 months 187 Bought fragrance products in the last 6 months 190 Bought for bath & body products in the last 6 months 3.1M* 186 Search online for beauty products Unique Visitors Frequently advise others on grooming/beauty 251 Consider themselves to be beauty conscious 205 Source: ComScore *MMX Multiplatform CraveOnline (P)/ Plan Metrix, Q1

ELECTRONICS Millennial: M15-34 Comp Index 201 Spent $500 on computer equipment in the last 6 months 186 Spent $500 on personal electronics in the last 6 months 149 Spent $200 on consumer electronics in the last 6 months 248 Own 2 LCD TV-flat screen 249 Own 2 web-enable game console 215 Own 2 all in one stereo system 296 Search online info for consumer electronics 6.1M* Unique Visitors 322 Search online info for personal electronics 201 Frequently advise others on electronics 170 First among friends to own/buy/use the latest on electronics Source: ComScore *MMX Multiplatform UK , media: CraveOnline (E), Q1 2015 Plan Metrix US, media: CraveOnline UK , Q1 2015

HORROR 2.4M* 196 218 198 261 187 202 190 252 Unique Visitors Millennial: M15-34 Comp Index 196 Watched horror films at home in the last 6 months 218 Watched suspense/thriller films at home in the last 6 months 2.4M* Unique Visitors 198 Enjoy watching horror films in the cinema Enjoy watching suspense/thriller films in the cinema 261 187 First among friends to own/buy/use the latest on films 202 Attended to 3D films in the last 6 months 190 Frequently advise others on films 252 Heavy weekly TV viewing Source: ComScore *MMX Multiplatform UK , media: CraveOnline (E), Q1 2015 Plan Metrix US, media: CraveOnline UK , Q1 2015

MUSIC 841K* 190 249 120 159 159 213 161 161 172 Unique Visitors Millennial: M15-34 Comp Index 190 Bought tickets online for music concerts in the last 6 months 249 Attended a music concert in the last 6 months 120 Spent $500+ on music concert tickets online in the last 6 months 159 First among friends to own/buy/use the latest in music 159 Frequently advise others on music 213 Searched online for info on music concerts in the last 6 months 841K* Unique Visitors 161 Listen to 50+ audio streams per week 161 Spent $60+ on paid or subscription music in the last 6 months 172 Own 2+ digital music player Source: ComScore *MMX Multiplatform UK , media: CraveOnline (E), Q1 2015 Plan Metrix US, media: CraveOnline UK , Q1 2015

HEALTH & FITNESS Millennial: M15-34 Comp Index 247 Spent $200 on health foods in the last month 219 Spent $100 on health products in the last 6 months 156 Searched online info for organic food 218 Personally own a health insurance 268 Enjoy going to the gym 3.1M* Unique Visitors 182 Enjoy outdoor jogging/running 126 Spent $200+ on large sporting equipment in the last 6 months 267 Always encourage others to lead healthy lifestyles 209 Frequently advise others on health/dieting/exercising First among friends to own/buy/use the latest health/dieting/exercising 225 Source: ComScore *MMX Multiplatform CraveOnline (P)/ Plan Metrix, Q1

AUTO 322K* 379 230 199 246 202 209 170 186 150 205 Unique Visitors Millennial: M15-34 Comp Index 379 Spent $20K+ on auto purchase 230 Spent $200 on auto supplies in the last 6 months 199 Own 2 autos 246 Own full size SUV auto 202 Search online info for new auto 209 Search online info for auto insurance 170 Prefer auto features (GPS, satellite radio, roadside assistance) 186 Attended to an auto show in the last 6 months 150 Prefer domestic autos 205 Prefer Asian autos Source: ComScore *MMX Multiplatform UK , media: CraveOnline (E), Q1 2015 Plan Metrix US, media: CraveOnline UK , Q1 2015