ANTI-TOBACCO advertisement

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Presentation transcript:

ANTI-TOBACCO advertisement

Essential Standard 8. ATOD Essential Standard 8.ATOD.1 Analyze influences related to alcohol, tobacco, and other drug use and avoidance.

Clarifying Objective 8. ATOD. 1 Clarifying Objective 8.ATOD.1.2 Predict the potential effect of anti-tobacco messages on the use of tobacco by youth and adults.

Anti-Tobacco Ads Anti-tobacco ads help consumers change the way they view tobacco use. Effective anti-tobacco ads help viewers understand the deceptive techniques used by the tobacco industry which encourages people to begin and continue tobacco use.

Anti-Tobacco Ads Research on the effectiveness of anti- tobacco ads has suggested that higher anti- tobacco advertisement exposure was significantly associated with decreased odds of current smoking for all viewers. More anti-tobacco ads = Less people smoking

How Are Students Affected? Exposure to anti-smoking ads also affected middle and high school students’ attitudes and beliefs about smoking. Students exposed to anti-tobacco campaigns had decreased perceptions that most or all of their friends smoked stronger five-year intentions to not smoke a better understanding of the harm of smoking.

Anti-tobacco ads and campaigns can be found at the following links: http://www.thetruth.com http://www.realityunfiltered.com http://thedesigninspiration.com/articles/top -45-creative-anti-smoking-advertisements http://www.notobacco.org/photos/index.ht m

Create Your Own Anti-Tobacco AD What are the negative affects of tobacco products? Use those facts to create your own Anti-Tobacco Advertisement . Examples Comic Strip Poster/Artwork Script (commercial) Poem/Short Story Lyrics/Song/Rap