Building Corporate Relationships AMBA conference Milan - June 30, 2014 2

MBA program and class profile Preparing the students Agenda MBA program and class profile Preparing the students Understanding the recruiters Making our students stand out 2

Bocconi MBA – Intensity and Diversity Japan Jordan Lebanon Malaysia Mexico Norway Peru Russia Switzerland South Korea Taiwan Turkey Ukraine USA Albania Argentina Azerbaijan Brazil Canada China Colombia Egypt Estonia France Germany Greece India Italy 3

Preparing the students: all about change Post MBA destinations Cultural change Live ,work and network in a different Region, understand local culture, speak the language Understand diversity in class, manage and integrate differences, learn from each other Career change Make sense of personal experience, find own selling points, evaluate options, set realistic goals Personal change Navigate and learn from the MBA experience, strengthen values and work ethics, develop self awareness LOTS OF FACE TIME! Counseling, coaching, network with peers, alumni and employers, make them feel part of a community in and out of the classroom 4

Cranfield MBA Programme: Class Profile

Preparing students for change – how? Career Coaching Services: Access to a team of Associate Career Coaches Interview skills workshops Mock interview programmes Assessment centre preparation Psychometric Tests Business Development Services: Access to a team of Business Development Consultants 1-1 career consultations at regular intervals Workshops include Networking, Using LinkedIn and CV tailoring On campus recruiter-hosted networking events Off campus industry networking events Umbrella services by the Career Development Service: Introductions to Careers – learning how to maximise service from day 1 Daily drop-in sessions provide access to entire department throughout programme Understanding VISA regulations

Preparing students for change

About MBA-Exchange.com Connect MBAs, Employers and Business Schools across the world Founded in 1998 +200’000 members +120 business schools +3500 recruiters Top Candidates Employers Business schools

Thoughts and Best Practices on Preparing Students One size does not fit all. Segment students and adjust accordingly You can shape your student body (over time) Leverage alumni for … Experience sharing … Mentoring … Leads generation Expose students to opportunities Form a Career Services Advisory Board

Understand the recruiters What do they want? A sharp problem solving approach Speed of mind Strong quantitative skills The ability to build and crack a business case International mindset: geo mobility, languages Outstanding social skills Not afraid to work hard Summer internship as a dry run 5

Making our students stand out Students Clubs as mini-enterprises Personal Branding: tell a compelling story about yourself Networking/mentoring opportunities with alumni Crack the case and crack the interviews Multi school challenges and joint initiatives Lots of face time, feedback 6

Understanding Recruiters To ensure each recruiting client is understood by both our staff and students, we provide: Designated Business Development Consultants Tailored interview programmes On-campus networking events Company fieldtrips for students What are recruiters looking for? Well presented, professional and friendly persona Hardworking attitude with openness to learn – no ‘MBA royalty’ expectations Evidence of getting involved (extra curricular activities, projects, social clubs ) Excellent standard of CV and letter writing Excellent language skills (both verbal and literacy) Industry relevant experience (internships, projects etc.) International experience Mobility

Making our students stand out Coaching for the entire application process, from CV and cover letter to interview and assessment centre Online Yearbook / CV Portal promoted early in the programme Network, network, network! Events, trips, social clubs, projects, competitions, any way to physically engage. Online culture where students, alumni and partners engage through webinars and a variety of popular communities, including Facebook, LinkedIn, Pinterest, Twitter. Alumni mentoring and networking.

A model of Employer Relations as 4 circles 1) Established school relationship 2) Strategic fit but no established relationship 3) No strategic fit. Tactical opportunities 4) No fit at all. Disney TP 101130

Thoughts and Best Practices on Making Students Stand Out Needs of strategic vs. tactical recruiters Student Treks, Student Conferences Joint events with peer schools INSEAD fair in Abu Dhabi

Contact Details Isabella Pinucci, Isabella.Pinucci@sdabocconi.it Colin Hudson, Colin.Hudson@Cranfield.ac.uk Bilal Ojjeh, Bilal@MBA-Exchange.com